In this article, learn more about the following:

  1. Introduction

  2. Where to set generic and fine-tuned scheduling and content

  3. How to edit fine-tuning

    1. Scheduling

    2. Content


1. Introduction

We allow you to fine-tune the following for each social media channel in Post Builder:

  1. Scheduled Date and Time

  2. Content (copy and media files)

If you have fine-tuned scheduling or content, changing the generic scheduled date & time (from Step 1) or the generic content (from Step 3) will not apply to any channels that are fine-tuned.

You can always check which channels have fine-tuned scheduling or content in Step 3 of Post Builder. Click "See more" to view which channels have fine-tuned scheduling or fine-tuned copy or media files.

Please note that the fine-tuning steps (scheduling or content) will override any generic scheduling or content for any channels that have been fine-tuned.

We recommend using generic scheduling and generic content, but you can always follow the steps below to edit a fine-tuned post.


2. Where to set generic and fine-tuned scheduling and content

Step 1 of Post Builder: Set Post Details

When creating a new post in Post Builder, in Step 1, you are able to define a date and time that will apply automatically to all the social channels of your post:

Step 3 of Post Builder: Define Generic Content

You can select a format, define a copy, and upload media for your post in Step 3: Define Generic Content, which will automatically be applied to all channels you have selected.

Step 4 of Post Builder: Fine-Tune Each Channel

Then, in Step 4, if necessary, you will be able to set a specific date and time for each social channel you have selected:

You can also fine-tune the content if you wish to change the media files or copy for a specific channel.


For example, if you wanted to add some hashtags for Twitter, then you would add the hashtags only to Twitter in Step 4 when fine-tuning the post.

For simplicity, the generic date & time are displayed throughout the app, i.e. on your dashboard as well as in List View, Calendar View & Post View.

If you update the date & time of your post in the first panel of Post Builder (step 1, see above), then that date & time will be displayed accordingly everywhere in Loomly. Unless you need to set a specific date for each channel, we recommend that you set the date & time of your post in step 1 rather than in step 4.

💡 Tip: You can ungroup posts from Calendar View to see the scheduled date and time for each social media channel.

If you have a post variation, it means that you have fine-tuned scheduling or content for at least one social media channel.


3. How to edit fine-tuning

a. How to edit fine-tuned scheduling

Are there any channels with fine-tuned scheduling?

  • If no, make the changes in Step 1: Set Post Details in the Scheduled Date & Time field.

  • If yes, please update the date & time in Step 4: Fine-tune Each Channel for each channel with fine-tuned scheduling; otherwise, the rescheduling won't be applied to any channels with fine-tuned dates.

  • Otherwise, you can clear the fine-tuning steps in Step 3 to have the generic content and scheduling applied to all channels. Please note that all fine-tuning, including fine-tuned content (e.g., mentions, first comments for Instagram, media files, etc.) and dates & times will be wiped.

📝 Note: If a post has not yet been published to at least one channel, you can easily drag & drop ungrouped posts in Calendar View to change the date of a post.

b. How to edit fine-tuned content

Are there any fine-tuned channels?

  • If no, then edit the content in Step 3: Define Generic Content and save the post.

  • If yes, then edit the content in Step 4: Fine-tune Each Channel for any channels with fine-tuned content (e.g. copy or media files).

  • Otherwise, you can clear the fine-tuning steps in Step 3 to have the generic content and scheduling applied to all channels. Please note that all fine-tuning, including fine-tuned content (e.g., mentions, first comments for Instagram, media files, etc.) and dates & times will be wiped.

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