In this article, learn more about the following:
1. Introduction
We allow you to fine-tune the following for each social media channel in Post Builder:
Scheduled Date and Time
Content (copy and media files)
If you have fine-tuned scheduling or content, changing the generic scheduled date & time (from Set Post Details in the first panel) or the generic content (from Fine-tune Each Channel in the second panel) will not apply to fine-tuned channels.
You can always check which channels have fine-tuned scheduling or content in the Set Post Details panel. Click "See more" to view which channels have fine-tuned scheduling or fine-tuned copy or media files.
Please note that the fine-tuning steps (scheduling or content) will override any generic scheduling or content for any channels that have been fine-tuned.
We recommend using generic scheduling and content, but you can always follow the steps below to edit a fine-tuned post.
2. Where to set generic and fine-tuned scheduling and content
Generic Scheduling in Set Post Details (first panel)
When creating a new post in Post Builder, in Set Post Details, you can define a date and time that will apply automatically to all the social channels of your post:
Define Generic Content (first panel)
You can select a format, define a copy, and upload media for your post in Set Post Details, which will automatically be applied to all channels you have selected.
Fine-tune Each Channel (second panel)
Then, in Fine-tune Each Channel, if necessary, you will be able to set a specific date and time for each social channel you have selected:
You can also fine-tune the content to change the media files or copy for a specific channel.
For example, if you wanted to add some hashtags for X/Twitter, then you would add the hashtags only to X/Twitter when fine-tuning the post.
For simplicity, the generic date & time are displayed throughout the app, i.e., on your dashboard as well as in List View, Calendar View & Post View.
If you update the date & time of your post in the first panel of Post Builder, then that date & time will be displayed accordingly everywhere in Loomly. Unless you need to set a specific date for each channel, we recommend that you set the date & time of your post in the first rather than the second.
💡 Tips:
You can ungroup posts from Calendar View to see each social media channel's scheduled date and time.
If you have a post variation, you have fine-tuned scheduling or content for at least one social media channel.
3. How to edit fine-tuning
You can clear fine-tuning for the date, copy, media, or all on the post or channel level.
Clear fine-tuning at the post-level by going to Set Post Details and expanding the note.
Clear all date fine-tuning
Clear all copy fine-tuning
Clear all media fine-tuning
Clear All Fine-tuning (date, copy, and media)
⚠️ Please note that all fine-tuning, such as mentions and media metadata, and dates & times, will be cleared for all channels with the Clear All Fine-tuning button.
Clear fine-tuning at the channel level by going to the fine-tuning panel, picking a specific channel with fine-tuning
Reset date changes to clear only the fine-tuned scheduling for the channel
Reset copy changes to clear only the fine-tuned copy in the text field for the channel
Reset media changes to clear only the fine-tuned media for the channel
Clear All Fine-tuning to clear all fine-tuned scheduling, copy, and media for the channel you are viewing
a. How to edit fine-tuned scheduling
Are there any channels with fine-tuned scheduling?
If no, change in the Scheduled Date & Time field in the Set Post Details panel.
If yes:
Please update the date & time in the Fine-tune Each Channel panels for each channel with fine-tuned scheduling; otherwise, the rescheduling won't be applied to any channels with fine-tuned dates.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuned dates in Set Post Details to have the generic scheduling applied to all channels.
Clear all fine-tuning to reset all scheduling and content to the generic version, or reset date changes in the fine-tuning panel for a specific channel.
📝 Note: If a post has not yet been published to at least one channel, you can easily drag & drop ungrouped posts in Calendar View to change the date of a post.
b. How to edit fine-tuned copies
Are there any channels with fine-tuned copy?
If no, then edit the copy in Define Generic Content and save the post.
If yes:
Please update the copy in Fine-tune Each Channel for each channel with fine-tuned copies; otherwise, the content won't be applied to any channels with fine-tuned content.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuned copy in Set Post Details to have the generic copy applied to all channels.
Clear all fine-tuning to reset all scheduling and content to the generic version, or reset copy changes in the fine-tuning panel for a specific channel.
c. How to edit fine-tuned media files
You can replace media files in the fine-tuning steps for a specific channel by removing, adding, or replacing the generic media upload.
To clear any fine-tuning
You can press Reset media changes if you have any fine-tuned media in the fine-tuning steps to reapply the generic media files for that channel.
Clear the fine-tuned dates in Set Post Details to have the generic media applied to all channels. Note that you will look all fine-tuned media settings such as cover images, titles, tags, etc.
Feel free to watch this webinar on how to use Loomly Post Builder.
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