In this article, learn more about the following:
1. Introduction
We allow you to fine-tune the following for each social media channel in Post Builder:
Scheduled Date and Time
Content (copy and media files)
If you have fine-tuned scheduling or content, changing the generic scheduled date & time (from Step 1) or the generic content (from Step 3) will not apply to any channels that are fine-tuned.
You can always check which channels have fine-tuned scheduling or content in Step 3 of Post Builder. Click "See more" to view which channels have fine-tuned scheduling or fine-tuned copy or media files.
Please note that the fine-tuning steps (scheduling or content) will override any generic scheduling or content for any channels that have been fine-tuned.
We recommend using generic scheduling and generic content, but you can always follow the steps below to edit a fine-tuned post.
2. Where to set generic and fine-tuned scheduling and content
Step 1 of Post Builder: Set Post Details
When creating a new post in Post Builder, in Step 1, you are able to define a date and time that will apply automatically to all the social channels of your post:
Step 3 of Post Builder: Define Generic Content
You can select a format, define a copy, and upload media for your post in Step 3: Define Generic Content, which will automatically be applied to all channels you have selected.
Step 4 of Post Builder: Fine-Tune Each Channel
Then, in Step 4, if necessary, you will be able to set a specific date and time for each social channel you have selected:
You can also fine-tune the content if you wish to change the media files or copy for a specific channel.
For example, if you wanted to add some hashtags for Twitter, then you would add the hashtags only to Twitter in Step 4 when fine-tuning the post.
For simplicity, the generic date & time are displayed throughout the app, i.e. on your dashboard as well as in List View, Calendar View & Post View.
If you update the date & time of your post in the first panel of Post Builder (step 1, see above), then that date & time will be displayed accordingly everywhere in Loomly. Unless you need to set a specific date for each channel, we recommend that you set the date & time of your post in step 1 rather than in step 4.
💡 Tip: You can ungroup posts from Calendar View to see the scheduled date and time for each social media channel.
If you have a post variation, it means that you have fine-tuned scheduling or content for at least one social media channel.
3. How to edit fine-tuning
You can clear fine-tuning at the post-level or at the channel-level.
Clear fine-tuning at the post-level by going to Step 3, expanding the note, then pressing Clear fine-tuning
⚠️ Please note that all fine-tuning, including fine-tuned content (e.g. mentions, first comments for Instagram, tags, media files, etc.) and dates & times will be cleared for all channels.
2. Clear fine-tuning at the channel-level by going to Step 4, picking a specific channel with fine-tuning, then press Clear All Fine-tuning
a. How to edit fine-tuned scheduling
Are there any channels with fine-tuned scheduling?
If no, make the changes in Step 1: Set Post Details in the Scheduled Date & Time field.
If yes:
Please update the date & time in Step 4: Fine-tune Each Channel for each channel with fine-tuned scheduling; otherwise, the rescheduling won't be applied to any channels with fine-tuned dates.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuning steps in Step 3 to have the generic content and scheduling applied to all channels. Please note that all fine-tuning, including fine-tuned content (e.g., mentions, first comments for Instagram, media files, etc.) and dates & times will be wiped.
Clear fine-tuning steps in Step 4 for a specific channel to have the generic content and scheduling applied to that specific channel.
📝 Note: If a post has not yet been published to at least one channel, you can easily drag & drop ungrouped posts in Calendar View to change the date of a post.
b. How to edit fine-tuned copies
Are there any fine-tuned channels?
If no, then edit the copy in Step 3: Define Generic Content and save the post.
If yes:
Please update the copy in Step 4: Fine-tune Each Channel for each channel with fine-tuned copies; otherwise, the content won't be applied to any channels with fine-tuned content.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuning steps in Step 3 to have the generic content and scheduling applied to all channels. Please note that all fine-tuning, including fine-tuned content (e.g., mentions, first comments for Instagram, media files, etc.) and dates & times will be wiped.
Clear fine-tuning steps in Step 4 for a specific channel to have the generic content and scheduling applied to that specific channel.
c. How to edit fine-tuned media files
You can replace media files in the fine-tuning steps for a specific channel by removing, adding, or replacing the generic media upload.
You can press "Reset media changes" if you have any fine-tuned media in the fine-tuning steps to reapply the generic media files for that channel.
Feel free to learn watch this webinar here about Generic and Fine-Tuning Content.
Ready to create engaging content with Loomly? Login to your dashboard.