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Get a better understanding of Loomly's Analytics

Understand Loomly's Analytics and learn what each indicator means.

Updated over 3 weeks ago

Learn more about Analytics and the metrics provided:

  1. Analytics Dashboard

    1. Facebook

    2. Instagram

      1. Posts

      2. Stories

    3. LinkedIn

    4. X/Twitter

    5. Pinterest

Analytics Dashboard


The Analytics dashboard offers insight into your posts' performance. To access Analytics, click on the calendar and go to the Analytics icon:

The Analytics dashboard is separated into tabs by Social Media Platform (please be aware that TikTok analytics are not available at this time). Data provided in the Account Overview table shows general metrics based on the date range that you selected. They take everything happening on your page into account. Note that we provide more Account Overview Metrics with Advanced Analytics.

The Post Metrics table gives you the metrics based on the lifetime of the posts that were published in the date range. This means each post and its metrics that appear in the table are for the lifetime of the post and not only from the date range selected.

Learn more about the terms and metrics provided in Loomly's Analytics for:

1. Understanding Facebook Analytics

  • Total Reach: The number of people who have seen content associated with your page.

  • Organic Reach: The number of people who visited your Page, or saw your Page or one of its posts in their News Feed or Ticker. These people can be either people who have liked your page or not.

  • Paid Reach: The number of people who saw a sponsored story or ad pointing to your Page.

  • Impressions: The number of times a post from your page is displayed. An impression is counted each time an ad can be viewed when it enters a person's screen on Facebook, Instagram, or Audience Network.

  • Reactions: The number of people who reacted to a post. You can see the breakdown by reactions on a post by hovering your cursor over the number of reactions.

Note:

  • Facebook Insights reports may slightly differ as they allow pulling reports by last day, last 7 days, or last 28 days.

  • The Total Reach, Organic Reach, and Paid Reach metrics obtained from are approximated values, so keep in mind that the Total Reach metric will not equal the sum of Organic Reach and Paid Reach.

2. Understanding Instagram Analytics

Account-Level Statistics

  • New Followers: The number of new people who have followed your account. Note: this metric only takes into account people who started following you and does not take into account people who stopped following you.

  • Total Followers: The total number of people who follow your account. The metric, as well as the comparison metrics, includes both people who started following you (New Followers) and people who stopped following you (Unfollows).

  • Impressions: Since December 23rd, 2024, Impressions in Account Overview are not longer available due to Meta's deprecation of this metric for all platforms, including native platforms.

  • Reach: The total number of unique people who have seen your content.
    ​Please note that the value being reported for reach at the account level is daily reach values that are added together. Due to the fact that Instagram is reporting them with uniqueness collapsing over longer time frames, it may not be consistent for time frames larger than one day when comparing to Instagram's reach values greater than 1 day.

  • Engagements: The total number of unique Instagram accounts that liked, commented on, or saved a post.

  • Engagement Rate: The number of people a post reached who then liked, shared, commented, or saved a post.

📝 Note:

  • Instagram Insights reports may slightly differ as they allow pulling reports by last day, last 7 days, or last 28 days.

  • Videos over 60 seconds (previously called IGTV) are supported.

Story Analytics

  • Exits: The number of times someone exited the story.

  • Impressions: The number of times a story was displayed.

  • Reach: The number of unique accounts who viewed the story.

  • Replies: The total number of replies to the story.
    Please note that story replies received and left within Japan and Europe will result in a 0 value due to privacy rules as mentioned here.

  • Taps Forward: The total number of taps to see the story's next photo or video.

  • Taps Back: The total number of taps to see the story's previous photo or video.
    ​

📝 Note:

  • Story analytics are available for Business and Creator accounts that are connected through a Facebook page.

  • We recommend waiting until the next day to see stories published from the day prior.

  • There must be at least 5 unique viewers for us to display metrics for stories.

  • Shared stories will not be displayed due to API limitations.

  • Story image previews will expire after a few days.

  • Story metrics cannot be backfilled.

3. Understanding LinkedIn Analytics

  • Impressions: The number of times updates were shown to LinkedIn members.

  • Views: The aggregated number of views on your account and updates.

  • Engagement Rate: The number of interactions, clicks, and followers acquired divided by the number of impressions.

  • Clicks: The number of clicks on your content, company name, or your logo.

4. Understanding X/Twitter Analytics

  • Posts Published: The number of posts published in the date range selected.

  • Total Likes: The number of likes received on your posts during the date range selected.

5. Understanding Pinterest Analytics

Due to changes with the Pinterest API, we no longer support analytics for Pinterest at this time.

  • Pins Published: The number of pins created during the date range selected.

  • Following: The total number of people you follow with your account.

  • Number of Followers: The total number of people who follow your account.

Feel free to watch the Analytics Flash Webinar here!

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