Learn more about Analytics and the metrics provided:
Analytics Dashboard
The Analytics dashboard offers insight into your posts' performance. To access Analytics, click on the calendar and go to the Analytics icon:
The Analytics dashboard is separated into tabs by Social Media Platform. Data provided in the Account Overview table shows general metrics based on the date range that you selected. They take everything happening on your page into account. Note that we provide more Account Overview Metrics with Advanced Analytics.
The Post Metrics table gives you the metrics based on the lifetime of the posts that were published in the date range. This means each post and its metrics that appear in the table are for the lifetime of the post and not only from the date range selected.
Learn more about the terms and metrics provided in Loomly's Analytics for:
1. Understanding Facebook Analytics
Total Reach: The number of people who have seen content associated with your page.
Organic Reach: The number of people who visited your Page, or saw your Page or one of its posts in their News Feed or Ticker. These people can be either people who have liked your page or not.
Paid Reach: The number of people who saw a sponsored story or ad pointing to your Page.
Impressions: The number of times a post from your page is displayed. An impression is counted each time an ad can be viewed when it enters a person's screen on Facebook, Instagram, or Audience Network.
Engaged Users: The number of people who engaged with a post by liking, sharing, commenting, or clicking on it, including clicks or stories created.
Engagement Rate: The number of people a post reached who then liked, shared, commented, or clicked on it.
Reactions: The number of people who reacted to a post. You can see the breakdown by reactions on a post by hovering your cursor over the number of reactions.
Note:
Facebook Insights reports may slightly differ as they allow pulling reports by last day, last 7 days, or last 28 days.
The Total Reach, Organic Reach, and Paid Reach metrics obtained from are approximated values, so keep in mind that the Total Reach metric will not equal the sum of Organic Reach and Paid Reach.
2. Understanding Instagram Analytics
Account-Level Statistics
New Followers: The number of new people who have followed your account. Note: this metric only takes into account people who started following you and does not take into account people who stopped following you.
Total Followers: The total number of people who follow your account. The metric, as well as the comparison metrics, includes both people who started following you (New Followers) and people who stopped following you (Unfollows).
Impressions: The number of times your content is displayed on a screen.
Reach: The total number of unique people who have seen your content.
Please note that the value being reported for reach at the account level is daily reach values that are added together. Due to the fact that Instagram is reporting them with uniqueness collapsing over longer time frames, it may not be consistent for time frames larger than one day when comparing to Instagram's reach values greater than 1 day.Engagements: The total number of unique Instagram accounts that liked, commented on, or saved a post.
Engagement Rate: The number of people a post reached who then liked, shared, commented, or saved a post.
📝 Note:
Instagram Insights reports may slightly differ as they allow pulling reports by last day, last 7 days, or last 28 days.
Videos over 60 seconds (previously called IGTV) are supported.
Story Analytics
Exits: The number of times someone exited the story.
Impressions: The number of times a story was displayed.
Reach: The number of unique accounts who viewed the story.
Replies: The total number of replies to the story.
Please note that story replies received and left within Japan and Europe will result in a 0 value due to privacy rules as mentioned here.
Taps Forward: The total number of taps to see the story's next photo or video.
Taps Back: The total number of taps to see the story's previous photo or video.
📝 Note:
Story analytics are available for Business and Creator accounts that are connected through a Facebook page.
We recommend waiting until the next day to see stories published from the day prior.
There must be at least 5 unique viewers for us to display metrics for stories.
Shared stories will not be displayed due to API limitations.
Story image previews will expire after a few days.
Story metrics cannot be backfilled.
3. Understanding LinkedIn Analytics
Impressions: The number of times updates were shown to LinkedIn members. This includes both organic and sponsored impressions.
Views: The aggregated number of views on your account and updates.
Engagement Rate: The number of interactions, clicks, and followers acquired divided by the number of impressions.
Clicks: The number of clicks on your content, company name, or your logo.
4. Understanding Twitter Analytics
Tweets Published: The number of tweets published in the date range selected.
Total Likes: The number of likes received on your tweets during the date range selected.
5. Understanding Pinterest Analytics
Due to changes with the Pinterest API, we no longer support analytics for Pinterest at this time.
Pins Published: The number of pins created during the date range selected.
Following: The total number of people you follow with your account.
Number of Followers: The total number of people who follow your account.
Ad Analytics
We also provide you with real-time data and for Facebook & Instagram Ads created with Loomly Ad Manager:
Spend: the estimated total amount of money you’ve spent on your ad during its schedule.
Status: the current status of your ad delivery.
Reach: the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency: the average number of times each person saw your ad.
Relevance Score: the rating on a scale of 1-10 that demonstrates how well your ad is being received by your target audience.
Impressions: the number of times your ads were on screen.
Engagements: the number of clicks, likes, comments, and shares on your ad.
Clicks: the number of clicks on your ads.
Link Clicks: the number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser’s profile.
Conversions: the number of times your optimization goal was completed.
CPM: the average cost for 1,000 impressions.
Cost Per Engagement: the average cost for each engagement.
CPC: the average cost for each click.
Cost Per Link Click: the average cost for each link click.
Cost Per Conversion: the average cost for each optimization goal completed.
When you run a video ad, you will also have access to the following metrics:
10-Sec. Video Views: the number of times your video was played at least 10 seconds, including plays that skipped to this point.
30-Sec. Video Views: the number of times your video was played at least 30 seconds, including plays that skipped to this point.
100% Video Views: the number of times your video was played at 100% of its length, including plays that skipped to this point.
Average Watch Time: the average time a video was played, including any time spent replaying the video for a single impression.
Thruplay Watched Actions: the number of times your video was played to completion, or for at least 15 seconds.
Feel free to watch the Analytics Flash Webinar here!