Loomly offers two types of analytics: Advanced Analytics & Basic Analytics.

  1. Advanced Analytics (offered on the Standard Plan and up)

  2. Basic Analytics (offered on the Base Plan)

Advanced Analytics

Advanced Analytics provides data related to account, post, and URL metrics:

  • Account-level statistics include your total number of page likes on Facebook and followers on Instagram:

  • Instagram story metrics, including reach, impressions, exits, taps back and forward.

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  • Post engagement metrics, including reach, impressions & engagement rate

  • With Advanced Analytics, you can also filter data by dates and compare two periods of time to measure your growth:

  • You can also filter post metrics by labels:

  • Last but not least, Advanced Analytics allows you to view data for all your posts, not only those published via Loomly.  

Advanced Analytics is available from the Standard Plan and up, as it is quite an advanced system that requires a lot of server and bandwidth resources on our side. 

To unlock advanced analytics, you will need to have at least 5 scheduled or published posts in your calendars and then enable Advanced Analytics from the Analytics view for each of your calendars:    

Basic Analytics

Basic Analytics is available for the Base Plan and provides basic metrics related to account, post, and Loom.ly shortened URL metrics:

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  • Instagram story metrics, including reach, impressions, exits, taps back and forward.

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  • You can also filter data by dates:

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  • Also, view post metrics from Post View:

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