Lumos provides marketers with insights into trending features, player preferences, and unique combinations — enabling targeted, high-impact messaging. With Lumos, you can confidently highlight what resonates, avoid outdated talking points, and carve out a distinct narrative for your game.
Highlighting Player-Preferred Features:
Lumos helps you see which player personas are most aligned with a game. This allows you to tailor your messaging to better resonate with the right audience.
Example: If a game’s profile shows high appeal among Explorers or Zen Gamers, focus your campaign on relaxing gameplay, exploration depth, or calming aesthetics.
Tip: Use Player–Game Fit to understand how your game appeals to different player types and adjust your promotional language accordingly.
Positioning Your Game Against Competitors
Use Lumos to see which features and mechanics are commonly used in top games — and find opportunities to stand out by highlighting what your game does differently.
Example: If most top games in your genre include Perspective Puzzle, but your game offers Dexterity Puzzle, that contrast becomes your unique hook.
Tip: Use Game Breakdown to see the full set of features in successful games, and use your own game’s unique inclusions or exclusions as a way to frame your campaign narrative.
Timing Your Campaign Around the Competition
Use Lumos to identify upcoming games that share similar features with your title. This helps you understand when those games are releasing — and whether your campaign might overlap or get lost in the noise.
Example: If your game shares core features with multiple upcoming titles that are launching in the next 2–3 months, you can adjust your messaging to emphasize unique angles — or shift timing to avoid saturation.
Tip: Use the Market Research page to filter for upcoming games with overlapping features and track release windows that may influence your go-to-market plan.
Spotting Marketing Opportunities in Feature Combinations
Unique or underused feature combinations are powerful talking points — they instantly convey what makes your game different.
Example: Combining Farming Simulation with Horror Themes might sound odd, but if it works — Lumos helps you frame that contrast as your signature hook.
Tip: Use Feature Breakdown to spot standout features, rare pairings, and underutilized mechanics with high upside.