The Users page is for manual uploads only, while the Audience Studio focuses on segmentation and management of connected or dynamic audiences (like Shopify, Salesforce, or MarkTag sources).
Feature | Users Page | Audience Studio |
Purpose | Manual audience upload | Manage dynamic, integrated audiences |
Upload Type | CSV / Excel | Synced via integrations |
Editable | Yes (delete/re-upload) | No (auto-managed) |
Tags | Automatic | Automated or system-based |
Use Case | One-time or static audiences | Ongoing, auto-updating audiences |
If you’re working with external CRMs or e-commerce data, Audience Studio is your go-to. For uploading your own custom lists, Users is where you start.