Etsy allows 13 tags per listing, with up to 20 characters per tag, including spaces.
A phrase you research can be longer than a tag. You can turn it into shorter phrases that still make sense.
Keep the meaning
“Handmade blue ceramic mug” is too long for one tag. Blue ceramic mug and handmade mug are shorter options for that product.
Keep the spaces. Avoid unusual abbreviations or unrelated words added just to fill a slot.
Get help shortening a set
Paste your tags into Marma and ask:
Shorten these tags for my [product]. Keep their meaning, remove duplicates and keep each tag within 20 characters.
Check the suggestions against your item and count the characters before using them. Changing a phrase can change what shoppers expect, so compare alternatives if you're unsure.
Save your old tags before making changes in Etsy.