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Why should I choose Marshmallow for my car insurance?

This article is for anyone in the UK considering car insurance and wondering why Marshmallow could be the right choice.

Updated today

Insurance designed for you

Marshmallow is not your standard insurer. We started with a simple idea: insurance should be fair, affordable, and easy to use—especially for people who’ve been overlooked by traditional companies.

Here’s why thousands of customers are already choosing us:


Fairer pricing that values your experience

  • We look at your whole driving history, not just your time in the UK. That means if you’ve driven in Australia, Portugal, or Poland, it counts towards your experience with us.

  • This approach allows us to give fairer prices to newcomers who are often charged extra by traditional insurers.


Coverage options to suit every driver

We offer four levels of comprehensive cover so you can choose what works best for you:

Policy type

Who it’s for

Key features

Lightest

Drivers who want simple, affordable cover

Protects against third-party claims, fire, theft, and some accidental damage

Essential

Those looking for extra reassurance

Adds personal accident cover, vandalism protection, and uninsured driver protection

Original

Customers who want strong, flexible protection

Includes glass cover, personal belongings, and no admin fees for mid-term changes

Plus

Drivers who want premium features included

Adds breakdown cover, motor legal protection, courtesy car, and more


Built with technology for a smoother experience

  • Our mobile app makes it simple to manage your policy, update details, and report claims—all in one place.

  • More than 70% of customers already use our app, showing how easy it makes things day to day.

  • By using smart technology, we keep our costs low, which helps us offer you better prices.


Benefits beyond insurance

Choosing Marshmallow means more than just buying a policy:

  • Exclusive discounts and perks that make life in the UK easier.

  • Strong customer reviews on Trustpilot, where thousands of people share why they’d recommend us.

  • Backing from investors who also supported companies like Monzo Bank and Spotify, showing confidence in our future.


Trusted and regulated

Like other UK insurers, Marshmallow is authorised and regulated by the Financial Conduct Authority (FCA), so you can feel secure knowing your policy meets all industry standards.


The Marshmallow promise

Our message is simple: say goodbye to being treated unfairly, and hello to car insurance made especially for you.

You can get a free quote anytime at marshmallow.com and see for yourself why so many drivers are switching.

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