With Measure Studio’s Facebook public data, you can explore insights from any public Facebook Page—no connection or login required. This gives you the ability to track real engagement trends across brands, creators, and industries using metrics that are fully accessible to the public.
To learn more about how to connect Facebook page for public data tracking without authentication, check out our guide here.
While the data is limited to what Facebook makes publicly available, it still offers a powerful look at what’s resonating with audiences and how top-performing content stacks up.
Video, Text, Reel and Photo Metrics
For Facebook Reels and Photos, you’ll be able to access the following public metrics:
Shares – Total
Likes Reactions – Total
Love Reactions – Total
Wow Reactions – Total
Haha Reactions – Total
Anger Reactions – Total
Sad Reactions – Total
Reactions – Total: The combined number of all reaction types (Like, Love, Wow, Haha, Sad, and Angry).
Note: Metrics for Facebook Lives and Stories are not currently supported.
Using Facebook public data, you can analyze what’s performing well across the platform—whether that’s competitor posts, influencer content, or general engagement trends.
These insights can help you identify patterns, benchmark performance, and guide your own strategy without needing direct account access.