With Measure Studio's X (Twitter) public data, you can explore insights from any public X account—no connection or login required. This gives you the ability to benchmark engagement across competitors, partners, and industry leaders using metrics that are fully accessible to the public.
To learn how to connect an X account for public data tracking without authentication, check out our guide here.
While the data is limited to what X makes publicly available, it still offers a clear view of what's resonating with audiences and how top-performing content stacks up.
Account Level Metrics
Impressions – Total
Engagement Rate – Total
Total Engagements – Total
Likes – Total
Quotes – Total
Replies – Total
Retweets – Total
Post Metrics
For X (Twitter) posts, you'll be able to access the following public metrics:
Impressions – The number of times the post was seen
Engagement Rate – The percentage of impressions that resulted in an engagement
Total Engagements – The combined number of likes, replies, retweets, and quotes
Likes – The number of likes the post received
Quotes – The number of times the post was quoted
Replies – The number of replies the post received
Retweets – The number of times the post was retweeted
Using X public data, you can analyze what's performing well for competitors, partners, or industry leaders on X—and use that to inform your own content strategy. If you have any questions or need help interpreting public data, feel free to reach out to our support team.