How to Test a Product's Purchase Experience
Erin Kelly avatar
Written by Erin Kelly
Updated over a week ago

Knowing what your people will experience when they purchase your product will help give you confidence in your workflow and will also allow you the opportunity to better support someone if they have questions about the purchase experience.

To test a product's purchase experience, you must purchase the product just like a member of your audience would.

But don't worry - you don't need to pay full price. πŸ˜‰

We recommend two options before you start your test purchase:

  1. Reduce your product's price point to $1, or;

  2. Create a coupon code that discounts the product's price point to $1.

Either option will work well; however, option #2 means you won't have to worry about going back into your product after testing to readjust your product's price point.

The biggest thing to consider when testing your product's purchase process is that you must pay something for the product in order for the purchase process to take place (which is why we recommend adjusting the price point to $1).

You might be inclined to use a 100% off coupon code for your test but this will not trigger the purchase process for your product.

Instead, the system will view your "purchase" as a free opt-in because it recognizes that the value of the product has been reduced to $0.

This means that you will skip the purchase step via Stripe or Paypal and you won't get a true glimpse of the full purchase experience that your people will go through.

If you use PayPal and wish to test that purchase experience, please note that you cannot make a purchase from your own PayPal account.

This means that in order to test the PayPal purchase process, you'll need to purchase using someone else's PayPal account or by creating a secondary PayPal account for yourself to use for testing.

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