Overview
Set your schedule and monthly budget to control how your campaign runs and how much you spend. You can adjust or pause your campaign at any time, so you’re always in control.
Why it matters
Why it matters
Control your spend
Your monthly budget sets the maximum amount MNTN will spend to deliver your ads.Stay flexible
You can update your budget, change your schedule, or pause your campaign whenever your goals change.Maximize performance
Your budget helps MNTN optimize delivery to reach the right households while pacing spend over time.
Set Your Schedule And Budget
In campaign setup, scroll down to the What is your schedule and budget? section.
Click Set a schedule and budget.
Choose a schedule type:
Continuous: Run your campaign until you pause it or your budget is spent.
Choose Continuous if you want:
Always-on advertising
Ongoing prospecting and brand awareness
Flexibility to pause anytime
Scheduled: Set specific start and end dates.
Choose Scheduled if you want:
Campaigns tied to promotions or events
Budget control within a defined timeframe
Seasonal or short-term campaigns
Set your dates:
Start Date: Select the start date and time.
End Date:
For Continuous, the end date shows as Ongoing.
For Scheduled, choose an end date and time and click Save Date.
Enter your monthly budget.
Enter the total amount you want to spend each month. This is the maximum MNTN will spend to deliver your ads.
Your daily estimate is calculated from your monthly budget and schedule. Actual daily spend may vary as the system optimizes delivery and available inventory.
Click Save changes.
After you save, your campaign is billed as your budget is spent and renews monthly until paused. You can change or pause at any time.
Pro Tips
If you’re new to Connected TV:
Start with a budget you’re comfortable testing for 30 days.
Increase your budget as you see results.
Larger budgets help the system optimize faster and reach more households.
Next Steps
Once you've set a schedule and budget, move on to: