Overview
Your Reporting dashboard helps you understand how your campaign is delivering and what your budget is achieving. As your campaign runs, you’ll begin to see performance data update so you can track results and make smart decisions over time.
Because TV and CTV campaigns reach real households and build momentum, it’s normal for reporting to appear gradually. Early insights help you understand progress, while longer-term trends help you optimize and grow.
Why it matters
Why it matters
Know your ads are working
Track delivery so you can feel confident your campaign is reaching the right audience.Understand your investment
See how your budget is being used and what impact it’s making.Make better marketing decisions
Use your results to adjust your targeting, timing, or budget as your business grows.
What You Can Track
Your dashboard highlights the most important metrics for understanding your campaign:
Total Spend | How much of your budget has been used. |
Impressions | How many times your commercial has been shown. |
Households Reached | How many unique households have seen your ad. |
Top Locations and Cities | Where your campaign is delivering. |
Audience and keyword insights | Signals that help you understand who your ads are reaching. These insights give you a clear picture of reach, visibility, and growth. |
💡 Pro Tip: To unlock Site Visits and Conversions, click on those tiles and then click Install pixels → or see About MNTN Pixels to learn more.
How Reporting Works
Once your campaign is approved and begins running, MNTN starts showing your ad to households that match your targeting. Your dashboard updates as your campaign gathers data.
Most campaigns go through a few natural stages:
Ramp-up period: it’s normal to see little or no data at first while your campaign begins delivering.
Early performance: you’ll start to see spend, impressions, and reach as your campaign gains traction.
Ongoing results: over time, your reporting becomes more consistent and easier to evaluate.
View Reporting
At the top of the platform, click on the Reporting tab.
Use filters to select a campaign and date range.
Review performance trends and audience insights.
When to Expect Results
Most campaigns begin showing performance data within a few days.
Timing depends on:
Your targeting and audience size
Your budget and schedule
Campaign approval and delivery ramp
Data processing time
If you don’t see data right away, this is expected and does not mean your campaign is not running.
Next Steps
As your campaign runs, you can:
Monitor your performance regularly
Adjust targeting or budget if needed
Scale campaigns that are driving results
Use insights to improve future campaigns