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Get Your Site Approved

Understand MNTN’s site content requirements, review process, and approval statuses so you can get approved and start serving ads.

Overview

To serve ads on MNTN, your website must meet our Site Requirements and pass a domain review.

MNTN reviews your site to ensure it’s functional, trustworthy, and safe for a general audience across our network partners.

How it works

Once you create your account, MNTN begins reviewing your website against our Site Requirements.

During this process:

  • Your site content, including text and images, is reviewed

  • Your site is evaluated against the requirements outlined above

Check Your Domain Status

To view your domain status:

  1. Go to My Account > General.

  2. Open the General tab.


    📝 Note: If you do not see a domain status section, your domain has already been approved.


Understand domain review statuses

After review, your domain will receive one of these statuses:

Status

Description

Approved

Your site meets all requirements and is ready to run campaigns.

Escalated

Your site did not pass all checks and has been flagged to our Platform Experience team for manual review of what needs attention.

Failed (Pending)

Your website is currently in a pending state due to one of the following reasons:

  • Lack of detectable images

  • Lack of detectable text

  • Invalid data

MNTN will retry the review process up to three times. If the domain cannot be approved after these attempts, it will remain in a pending status and be escalated to our Platform Experience team for further review.

Site Requirements

To be approved, your site must meet the following requirements:

Functionality

Your website must be complete and fully operational.

Clarity for Visitors

Visitors should immediately understand:

  • Who you are

  • What you offer

Value

Your content should clearly communicate the benefits of your product or service.

Accuracy & Trust

All claims must be truthful and deliverable. Misleading or deceptive content is not allowed.

Content

Your site must be appropriate for a general audience and must not include:

  • Nudity

  • Adult content or products

  • Excessive alcohol use or underage drinking

  • Gambling or lotteries

  • Drugs (including CBD)

  • Mature or explicit themes

  • Political influence or advocacy

  • Inflammatory or derogatory religious content

  • Graphic violence

  • Tobacco or nicotine products

  • Vulgar language

  • Weapons or ammunition

  • Spam or deceptive practices

Privacy Policy

A compliant Privacy Policy is required.

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