Have peace of mind that your budget will be paced appropriately against your planned budgets with the MNTN budgeting tool. We leverage the projected per-day pacing amount to ensure your daily spend is in line with expectations, as your budget will pace evenly and daily across the duration of your campaign for all flighted and monthly budgets.
How Budget Pacing Works
MNTN leverages your total budget against the number of days in the month or flight to calculate a per-day spend target. While our goal is always to hit your per-day target, you can expect slight fluctuations in daily spend in order to hit your best-performing audiences when and where they are viewing their content. Daily fluctuations should be within 5% of your Per-Day spend amount, but you will never be charged for overspend against your total monthly or flighted budgets
Understanding the Per-Day Pacing Field for Monthly Budgets
The Per-Day Pacing field will display your estimated daily spend target based on a 30-day month. Even if you launch a monthly budget part-way through the month, the Per-Day spend amount will still be accurate based on your daily pacing targets. Once you move through the Budget Review process, you will find that the total budget will be prorated based on the number of days left in the month between the start date and end date of the budget, ensuring we're still aiming towards your per-day pacing amount.
❗️Important: Our monthly budget type leverages a 30-day month as the default for estimated per-day spend calculations within the budget tool. If you're running a Monthly Budget type within a 31-day month, our pacing system will still accurately pace your budget against the full 31 days. This can cause your estimated per-day pacing amount to be slightly higher than your actual daily spend during 31-day months.
Example: $30,000 budget ÷ 30 days in the month = $1,000
Understanding the Per-Day Pacing Field for Flighted Budgets
The Per-Day Pacing field will display your estimated daily spend target based on the number of days within your flight period. This will display your flighted budget divided by the total number of days in your flight (from your start date to your end date).
Example: $61,000 budget ÷ 61 days in flight = $1,000
Inputting Per-Day Pacing Fields for Budgets
While you can input total budgets for both Monthly and Flighted budget types, you can also define your total budget by inputting your Per-Day pacing amount. This allows you to leverage your daily pacing goal as your input for the length of your budget. When inputting your Per-Day pacing target, our system will calculate the total budget based on the days in the flight, or based on a 30-day month.
Note: While you can leverage the Per-Day pacing input on both monthly and flighted budget types, we would recommend that you leverage the Flighted budget type for the most accurate calculations and pacing as possible. This is due to our Monthly budget type defaulting to a 30-day month in its calculations.
Flighted Budget Example: $1,000 Per-Day budget x 31 days in flight = $31,000
Monthly Budget Example: $1,000 Per-Day budget x 30 days in month = $30,000
Other Budget Pacing Considerations
We expect daily spend to be within 5% of your per-day pacing amount in most cases
We currently support a minimum of 3-day Flights
This minimum is to ensure our system has enough time to ramp and deliver in full against the total budget, especially in cases with large budget fluctuations day over day
Large spend fluctuations day over day due to short flights could result in your per-day pacing target being outside of the 5% discrepancy Range
We do not support intra-day budget pacing or day-parting
You will never be charged for overspend against your total monthly or flighted budgets
🧠 Pro Tip: For more on MNTN's budget pacing tool, head over to the "Setting Your Campaign Budget" article.