You have the option to set your budget as "monthly" even if the start or end dates do not fall on the 1st and last of the month respectively

If the start or end dates intersect the month, budgets will automatically be pro-rated for that time period based on the defined "Pacing per day" amount, and budget type will be changed to "flighted" only for that month. Example below:

the budget tool will not recognize that you were paused earlier in the month since the budget flight was still considered "active" even though it was not spending.

What this means is the UI will spend your budget in full for the month upon relaunch, so you need to manually prorate budgets by setting up a new budget as "flighted" and utilizing the "Replace" function, calculating daily spend as provided in the UI * days left in month = flighted budget.

For Example: If you have a recurring monthly budget set up of $10,000 and you relaunch on the 25th of the month, the system will spend that full $10,000 over that 5 day period. It is imperative that you create a new flighted budget type, in this case it would equal $333.33 [daily spend] * 5 [days left in the month] = $1,667 [budget input for your new flighted budget through EOM]

Combine the budgets to boost spend on the intersecting dates

This will combine the existing budget with the new budget change for the overlapping time frame

Replace spend on the intersecting dates using the new budget

This will replace the existing budget with the new combined budgets for the overlapping time frame

The UI will allow you to end a budget and begin a new budget mid-day, but

While you can delete a scheduled budget, you cannot delete budget gaps, which will automatically be added as a line item with a $0 total.

This is a safeguard to outline that your campaign will be paused during the outlined time frame, based on your scheduled budget start and end dates

All scheduled budgets will be classified as either "live" "scheduled" or "ended"

All live and scheduled budgets are shown on the Budget & Goal homepage by default, but "ended" budgets are also available through the filtering option

All scheduled budgets will be classified as either "monthly" or "flighted"

All budget types are shown on the Budget & Goal homepage by default

Filtering is available to select either Monthly or Flighted budgets if you would like to view

No, all budgets are set on the campaign level and cannot be customized by creative group. Please see our article on Adding, Weighting, and Removing Creative Groups for any creative weighting changes.

No, once a flight is complete, unspent budget will not roll over into the next flight. Our automated bidding technology is always striving to pace evenly while finding the most efficient inventory as possible, so while we don't expect your flight to underspend, please reach out to your CSM for any pacing questions.

While you can edit a live budget, we would recommend that you leverage our "Boost" and "Replace" features to add or change any live budgets.

Nope! The UI will automatically prorate your monthly budget based on the days left in the month to ensure you spend on track. This does not apply to the "flighted" budget set-up.

If you already have a live or scheduled budget during the time of a promotion where you would like to add incremental budget, we would recommend that you create a new budget flight for those incremental dollars. From here, you can leverage our "boost" function to spend the original scheduled budget + the new incremental budget added. Our UI will then make all of the necessary adjustments to your flights automatically, which you can review during the "Review Changes" step.

This tool is not intended to be used for day parting, and it does not support multiple budget changes in a single day.

Yes! Our Flighted Budget tool allows you to input either a daily spend target, or the total budget. The UI will automatically calculate the unchosen variable based on your input.