The first step when building a campaign is selecting your audience. Your audience selection will define who your campaign will target.

First and foremost, it's important to consider the segment composition of your audience and how it relates to your broader campaign marketing objective.

The segment(s) included (or excluded) in your audience is signified by the icons. You can also filter your audiences based on their segment composition.

Upon navigating to the audience portion of your campaign, you will be prompted to attach any pre-built audiences to your campaign.

Simply select +Attach to attach the desired audience to your campaign.

Have no fear; if there are no previously built audiences in your account, you will be prompted to create a new audience. Similarly to the audience tab, any audience created within the campaign shell will be stored and reflected in the audience tab and the campaign shell for future use.

You can also build a new audience directly within the campaign shell by selecting + New Audience. Learn how to build a new audience from scratch by reviewing Building Your Audience Targeting