Audience Building
Navigate AudiencesExplore your saved audiences, view segment composition, and manage lists within the Audience Library.
Source AudiencesDefine, layer, and refine your audience to improve targeting precision and campaign performance.
Source Audiences with Site VisitorsLearn how to build and manage audience segments using website visitor data to drive retargeting performance.
Source Audiences by LocationLearn which file types and geographic lists you can upload for bulk targeting across your campaigns.
Source Audiences with CRMLearn how to upload your CRM data and reach high-intent users with personalized campaigns on Performance TV.
CRM Best PracticesLearn how to get the most from your CRM audience targeting with tips for setup, segmentation, and optimization.
Audience Strategy Best PracticesExplore expert recommendations for building high-performing prospecting and retargeting audiences.
Prospecting Best PracticesDiscover how to build effective prospecting audiences that expand your reach and drive new demand.
Retargeting Best PracticesLearn how to build high-impact retargeting audiences that convert interest into action.