Before you start, you'll need three things to ensure a successful pixel setup:
MNTN Javascript Tracking Pixel
MNTN Image Tracking Pixel
MNTN Image Conversion Pixel
You can find MNTN's Javascript tracking pixel within your Account Settings; however, the MNTN image pixels must be generated. If they haven't been provided, contact your Implementation Manager or the Platform Experience team to have them generated for you.
Pixel Installation Steps
MNTN Tracking Pixels
1️⃣ Install your MNTN Javascript tracking pixel site-wide.
Ensure your MNTN Javascript tracking pixel has been placed across all U.S. pages of your website. This can be done either:
using the Community Template Gallery within your Google Tag Manager workspace
on your website directly
2️⃣ Place the MNTN image tracking pixel across all relevant pages within Ticketmaster.
Navigate to the Marketing tab of your TM1 dashboard.
Under Add New on the left-hand column, select Pixel.
Under Channel, ensure Ticketmaster is selected.
Under the Page Type section, check Artist-Venue or Venue-Artist Pages and Event Detail Page (EDP)
Set the Start Date to today's date. You do not have to select an End Date.
Under the Pixel section, select Custom from the Select Pixel Vendor list.
Input the MNTN Tracking Image Pixel string into the Starting URL field
🔍 Example: https://px.mountain.com/sti?shaid=<MNTN-ADVERTISER-ID>
The image tag has <some text> for certain placeholder fields and should be filled out using the Custom parameters section. Refer to this article's Required Custom Parameters section to complete the Custom Parameters section in Ticketmaster. This step is required to complete the installation.
💡Note: The following custom parameters are required for MNTN's tracking image pixel:
cb=<CACHE-BUSTER>plh=<CURRENT-PAGE-URL>
Click Save Pixel Tracking on the bottom-right corner.
MNTN Conversion Pixel
1️⃣ Install your MNTN Conversion Image Pixel within the TM1 Dashboard
Navigate to the Marketing tab of your TM1 dashboard.
Under Add New on the left-hand column, select Pixel.
Under Channel, ensure Ticketmaster is selected.
Under the Page Type section, check Confirmation Page-Primary and Confirmation Page - Resale.
Set the Start Date to today's date. You do not have to select an End Date.
Under the Pixel section, select Custom from the Select Pixel Vendor list.
Input the MNTN Conversion Image Pixel string into the Starting URL field.
🔍 Example: https://px.mountain.com/sti?conv=1&shaid=<MNTN-ADVERTISER-ID>
The image tag has <some text> for certain placeholder fields and should be filled out using the Custom parameters section. Refer to this article's Required Custom Parameters section to complete the Custom Parameters section in Ticketmaster. This step is required to complete the installation.
💡Note: The following custom parameters are required for MNTN's conversion image pixel:
shoid=<ORDER-OR-ACQUISITION-ID>shoamt=<ORDER-OR-ACQUISITION-AMOUNT>cb=<CACHE-BUSTER>plh=<CURRENT-PAGE-URL>
Click Save Pixel Tracking on the bottom-right corner.
Required Custom Parameters
Under the Custom Parameters section in Ticketmaster, input the Variable Name and select the Ticketmaster Value from the drop-down menu.
Image Pixel Parameter | Ticketmaster Variable Name | Ticketmaster Value | Description |
|
| random | A necessary parameter to instruct the browser not to cache the URLs for the call, so it will fire actual calls to the MNTN Pixel Service every time. |
|
| pageURL | Allows the pixel to get the proper page URL as a referrer, which is needed for various MNTN Pixel features, such as identifying the different types of pages, filtering pages, firing rules, etc. |
|
| Order Confirmation Code | The ID of the purchase order or other acquisition identifier, in alpha-numeric formats, like A-1000123 |
|
| Face Value (Revenue without Fees) | The amount of the purchase order, or other value referring to an acquisition, in numeric format, like order amount 1234.56, or 1234 |