The MNTN pixel is installed in two components: the tracking pixel and the conversion pixel. It's necessary to install both pixels to successfully run campaigns with MNTN.
✅ The MNTN Pixel's Purpose
✅ Pixel Load
✅ Tracking Pixel
✅ Conversion Pixel
What is the MNTN Pixel & how does it work?
The MNTN Pixel is a piece of JavaScript code that is installed directly into the HTML code on your site. Once the pixel is installed, it will send information directly from your site into and automatically map information into our database. This allows it to gather critical data on site visitors.
The MNTN Pixel also sets unique identifiers for your visitors so they can be identified as part of an active segment that you can target with your campaigns.
Pixel Load
The MNTN pixel loads asynchronously on your site meaning they will not block any other scripts from firing on your site.
The MNTN Pixels makes 2 calls to our pixel servers on each fire (a dx call and a px call).
The dx call contains the javascript mappings that run on the site and gather data (i.e product name, price, etc.). The px call contains the data from those mappings. The pixels will appear as 2 separate trackers due to the 2 calls described, however, both calls are related to our single MNTN Pixels and fire asynchronously.
Tracking Pixel
The MNTN Tracking Pixel tracks user behavior and grabs site-specific data on viewed products. It pulls the following data from your site for each unique visitor:
Product Name
Product Category
Product Price
Product Brand
Product Image URL
Product SKU
Shopping Cart Value
Shopping Cart Quantity
Product Inventory Quantity
Conversion Pixel
This MNTN Conversion Pixel fires upon a conversion. Where your conversion pixel fires depends on where it's set-up on your site (certain click events on a page, form fills, purchases, etc.). The conversion pixel collects pertinent conversion data from the conversion event we have mapped. It pulls the following information from your shoppers’ each unique conversion:
Order Amount
Order ID
🧠 Pro tip: Pixels are placed on the account level, meaning that while you can have multiple conversion points, those conversion points will be optimized "equally" based on the performance they are driving.
We do not recommend having multiple conversion points if your conversion types are not of equal value.
If your site has one conversion point that is a purchase or revenue value and another conversion point that is a button click or lead generating event, then we'll be optimizing equally towards both events, even if one of your conversion points is a non revenue-generating event.
We only recommend having multiple conversion points if you are optimizing toward an equal goal for both conversion types.