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MNTN Performance TV

Learn what MNTN is.

Laura McGarigle avatar
Written by Laura McGarigle
Updated over 10 months ago

MNTN makes Connected TV as easy and effective as paid search and social—complete with nimble, creative management, automated performance optimization, and real-time campaign measurement.

MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

TV with ads and Performance TV report

MNTN drives Performance TV through four levers:

Automated Optimization

Input your budget and goal, and our technology automatically optimizes toward your performance goal thousands of times per day.

Audience Targeting

Build your customizable audiences thanks to our tens of thousands of third-party audiences and customizable segments sourced from your site visitors and CRM lists.

Premium Inventory

With MNTN, you’ll only serve ads on blue-chip streaming TV networks, thanks to our 100+ direct deals with Peacock, ESPN, CBS, Bravo, FOX, and other premium providers. We like to call this Living Room Quality inventory, and it drives the best possible outcomes for your campaigns.

Creative Solutions

MNTN makes it easy to produce more high-quality, performance-optimized TV ads at scale via our Creative-as-a-Subscription offering.

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