Understanding CRM
CRM, or Customer Relationship Management, involves the strategies, technologies, and practices businesses use to manage interactions with current and potential customers.
The ultimate aim of CRM is to enhance customer relationships, satisfaction, and business growth.
Understanding MNTN CRM Targeting
MNTN's CRM Audience Targeting empowers you to engage specific audience segments during their TV viewing, delivering tailored messages during their leisure time.
By leveraging MNTN's CRM capabilities, you can focus on users already familiar with your brand. No need to introduce yourself or guide them through complex journeys – this audience knows you well.
The process is simple: upload CRM data, define your audience, and showcase compelling content on premium TV networks.
🧠 Pro Tip: For additional strategy recommendations, check out this article or consult a member of your MNTN support team.
The Benefits of Utilizing MNTN CRM Targeting
MNTN's CRM targeting capabilities offer a range of benefits that streamline your campaigns and amplify your impact. Let's delve into the benefits that stem from utilizing MNTN's CRM Audiences:
✅ High-Quality Ads, Low-Intensity Effort: Simply upload your email records (ensuring the file meets our requirements), set your campaign up, and launch. MNTN will then optimize toward your defined campaign goal.
✅ Ditch the Cookies: MNTN's unique identification process matches your CRM emails to users' IP addresses, eliminating the need for cookies.
✅ Full Scope Measurement: Track the performance of your CRM audience and campaign on MNTN's reporting dashboard or alongside your other marketing channel efforts within Google Analytics.
✅ Full-Funnel Targeting: Directly segment your CRM list within the MNTN platform to target distinct audience profiles with tailored messages, or utilize third-party audience segments through our integrations to expand your reach.
MNTN's CRM Identification Process
How are you able to target your lists? We're so glad you asked.
Due to the unique combination of Performance TV and CRM targeting, MNTN has developed a distinctive approach to identify households associated with your email records:
1️⃣ Upload your list of email addresses (ensuring the list meets our file requirements) to begin identifying households.
2️⃣ Over the course of 7-10 business days, MNTN will begin identifying households associated with the emails through our proprietary cross-device identify graph.
3️⃣ Once complete, all households will be available for targeting or exclusion from your campaign's efforts.
💡Note: Though it can take up to 10 business days to fully identify all households associated with the uploaded emails, you can layer in your CRM list for use the moment households have begun to be identified. The list will continue to grow in size as the identification process continues.
Exploring CRM Impact: Key Statistics
Discover the influence of CRM on customer relationships and business growth through these vital statistics:
📈 Did you know that having repeat customers can be up to ten times more valuable than gaining new customers? It's important to keep your current customers happy and coming back for more.
📈 Customers who return to make purchases again spent 67% more money over a period of 31-36 months compared to new customers who only made purchases in the first 0-6 months. This indicates a positive trend of growth.
📈 The probability of making more purchases goes up significantly with each transaction. Customers are 27% more likely to buy again after the first sale, 45% after two, and 54% after three.
Client Case Studies: CRM Strategy
⭐️ Biz2Credit Success Story: Transformative CRM Campaign
Discover how Biz2Credit harnessed the power of MNTN's CRM capabilities to fuel their business growth:
1️⃣ Initially, the Biz2Credit team launched a PTV prospecting campaign aimed at engaging small business owners, effectively generating demand for their business financing solutions.
2️⃣ Leveraging MNTN's CRM capabilities, they seamlessly connected email records from their CRM system to households, delivering impactful video creatives on TV screens to drive conversions.
3️⃣ As these campaigns continued to run, a robust retargeting pool was built. This asset was instrumental in crafting a retargeting campaign, effectively guiding unconverted users toward completing the conversion journey.
4️⃣ The outcome? Biz2Credit is exceeding their CPA goal by an impressive 70%, transforming CRM records into loyal customers and fostering new demand through their Performance TV prospecting initiatives.
💡 Note: Read more on how Biz2Credit used MNTN CRM targeting in their full-funnel strategy here.