MNTN's Creative Tracking feature allows you to pass MNTN impression and visit data into a third-party database for use in performance measurement and attribution.
In this article we'll review:
MNTN's Creative Tracking Feature: How It Works
MNTN's Creative Tracking feature has two components:
⭐️Default Visit Tracking: This enables you to add third-party visit webhook URLs as MNTN macro-enabled visit tracking tags.
These tags then pass MNTN Cross-Device Verified Visit data to your third-party measurement platform at the time of the site visit.
⭐️Default Impression Tracking: This enables you to add third-party impression URLs as macro-enabled impression tags.
These tags pass MNTN impression data to your third-party measurement platform for viewability, measurement, attribution, and real-time verification of your ads at the time of the ad impression.
💡Note: MNTN's Macro-Enabled Visit Tracking is only compatible with third-party platforms that support webhook URLs. If your third-party measurement platform doesn't support webhooks URLs, refer to our Site-Served Visit Tracking article.
By using MNTN macro-enabled tags with your third-party webhook and impression-tracking URLs, you link MNTN with your measurement partner for attribution and reporting. These URLs include placeholders for data points. When a MNTN event happens, these placeholders get filled with real-time data and sent to your third-party platform, giving you full visibility into your MNTN campaign's performance there.
🔍 Example Data Points: timestamp, IP address, device ID, etc.
These tags can be applied at either the account or creative level, giving you complete control over the MNTN data transferred to your third-party measurement platform. Details on implementing your third-party URLs are outlined here.
💡 Note: You cannot append hardcoded UTMs here, only dynamic tags. Hardcoded UTMs, suffix tags and site-served visit tracking tags should be implemented within every video ad's tracking parameters.
MNTN Creative Tracking: Formatting Requirements
For the MNTN Creative Tracking functionality to pass back these data points, your appended third-party webhook URLs must meet our formatting requirements below:
💡 Note: URL formatting is case-sensitive. If your URL needs capitalization, contact the Platform Experience team via a support request.
Default Visit Tracking: Formatting Requirements
In addition to the macros listed below, your third-party webhook visit tracking URL must meet the following requirements to function as a MNTN Macro-Enabled Visit Tracking tag:
Accepted Tag Types | Unaccepted Tag Types | Supported Destination Tracking Servers |
Valid URL Strings.
**The URL must return an HTTP 200 code when it's called. |
| Not sure if we can pass data to your platform?
Reach out to a member of the MNTN support team. |
Default Impression Tracking: Formatting Requirements
In addition to the macros listed below, your third-party webhook impression tracking URL must meet the following requirements to function as a MNTN Macro-Enabled Impression tracking tag:
Accepted Tag Types | Unaccepted Tag Types | Supported Destination Tracking Servers |
**The URL must return an HTTP 200 code when it's called. |
| Not sure if we can pass data to your platform?
Reach out to a member of the MNTN support team. |
All Creative Tracking Tags: Available Macros
For the MNTN Creative Tracking Service to send the correct data to your third-party measurement platform, your third-party webhook URL's macros must meet the supported syntax outlined below.
The macros seen in the table below are the only dynamic macros our Creative Tracking service allows for.
💡 Note: The use of event in the below table is dependent upon the tag your team is using:
If using a Macro-Enabled Visit Tracking tag, event refers to MNTN verified visit.
If using a Macro-Enabled Impression Tracking tag, event refers to MNTN ad impression.
Macro | Description | Notes |
${aid} | Returns the advertiser ID associated with the event. | This is a unique identifier set by MNTN. |
${cagid} | Returns the campaign ID of the campaign associated with the event. | This is a unique identifier set by MNTN. |
${campaign_name} | Returns the name of the campaign that the creative was attached to at the time it was served |
|
${cgid} | Returns the creative group ID for the creative set associated with the event. | This is a unique identifier set by MNTN.
This macro provides the specific ID of the creative (video or MT) associated with the event. |
${creative_name} | Returns the name of the creative that was served |
|
${device_id} | Returns the device ID for the device the event occurred on. |
|
${crid} | Returns the creative ID of the specific ad size associated with the event. |
|
${ip} | Returns the IP address the event occurred on. |
|
${publisher} | Returns the name of the TV Network or web domain your ad was served on. |
|
${random} | Returns a random number associated with the event that acts as a cache buster. | This is generally used as a cache buster for URL called from a browser. |
${timestamp} | Returns the time the event occurred in GMT. | The timestamp is returned in milliseconds. |
${useragent} | Returns the user agent of the device the event occurred on. |
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