MNTN's Radius Targeting feature empowers your team to set specific radius parameters around cities or addresses for precise targeting or exclusion.
Leverage this feature to suit your business needs in two distinct ways:
⭐️ Radius targeting around a single city or address
⭐️ Radius targeting around an uploaded list of cities or addresses
Radius Targeting Capabilities
Below, find some capabilities and details around the MNTN Radius Targeting feature.
Topic | Capability |
Radius Geographies |
Radius Targeting can be applied to cities and addresses
|
Radius Measurement |
Choose between Kilometers (KM) or Miles (M) for your radius targeting
|
Radius Minimum Distance |
The defined radius must be at least 0.5 Kilometers (KM) or Miles (M)
|
Radius Maximum Distance |
There is no maximum radius distance, however, we will only serve within the United States
|
Fractions of Radius Distance |
Radius targeting can be inclusive of decimals for additional precision
Example: 10.2 miles
|
Radius Center |
The radius distance is applied from the center of the city or address
|
Devices Targeted |
We will target all devices within the radius of the city or address.
If a device is moving in and out of the radius, we will only target that device when it falls within the defined radius
|
Utilizing Radius Targeting
Implementing Radius Targeting on an Individual City or Address
If your team needs to apply a specific radius to one address or city, leverage the Search Now function under the Location tab in your Audience Builder.
1️⃣ Navigate to your account's Audience Builder.
💡 Note: The Audience Builder can be accessed from within your campaign shell on the Audience step, or within your Audience tab. Details on navigating your Audience Builder can be found here.
2️⃣ Select the Location tab.
3️⃣ Select the Search New sub-header to search for individual geographies.
4️⃣ Toggle the Radius Search feature on.
5️⃣ Once toggled on, two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance. Define these based on your team's needs.
5️⃣ Once defined, search for your desired address or city in the Search field. You'll be prompted to either include or exclude the city or address upon search.
6️⃣ Continue making edits to your audience as needed then hit the green Save button.
Implementing a Radius Target on Uploaded Cities or Addresses
Your team can also bulk upload a list of cities or addresses to target a consistent radius around the uploaded locations.
While the radius distance can be changed in the future, only 1 radius can be applied to each bulk-uploaded list.
🧠 Pro Tip: If you have multiple radius requirements, we would recommend that you upload multiple bulk-uploaded radius-targeted lists, or apply radius targeting to individual addresses or cities.
Add Your List for Radius Targeting Immediately to Your Audience
1️⃣ Navigate to your account's Audience Builder.
2️⃣ Select the Location tab.
3️⃣ Select the Upload sub-header to upload your city or address-specific list for radius targeting.
4️⃣ Provide a file name.
🧠 Pro Tip: Be as specific as possible to differentiate the list.
5️⃣ Select the Location Type from the dropdown menu.
💡Note: Radius targeting is only available for the City and Address types.
6️⃣ Once the City or Address type is selected, two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance. Define these based on your team's needs.
7️⃣ Drag your file into the window OR browse from your computer's files after ensuring the list meets our file requirements.
8️⃣ Select the blue Upload button.
9️⃣ From the new window, select either Include or Exclude based on your team's business needs.
9️⃣ Keep editing your audience to your liking.
To Upload Your List for Future Use
1️⃣ Within your account's Audience Tab, select Location from the Segments dropdown menu.
2️⃣ From the new page, select the blue Upload Geo Data button.
3️⃣ A pop-up window will then appear. Define your list name.
🧠 Pro Tip: Be as specific as possible to differentiate the list.
4️⃣ Select the Location Type from the dropdown menu.
💡Note: Radius targeting is only available for the City and Address types.
5️⃣ Once the City or Address type is selected, two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance. Define these based on your team's needs.
6️⃣ Drag your file into the window OR browse from your computer's files after ensuring the list meets our file requirements.
7️⃣ Select the blue Upload button.
8️⃣ You'll be notified your geo was successfully uploaded by way of pop-up.
Bulk Upload File Requirements
If bulk uploading cities or addresses to apply radius targeting, ensure your file meets the below requirements:
🚩 Important: Lists can only include one geography type: cities or addresses.
Location Type | File Format | File Size | File Contents |
City | .CSV | Up to 1 GB |
Example: Los Angeles, CA |
Address | .CSV | Up to 1 GB |
Example: 1001 Stadium Drive, Inglewood, CA, 90301 |