The Sales Cycle metric is the average number of days between a user’s first site visit and first site conversion, regardless of MNTN impact. The Sales Cycle metric can help you understand the average amount of time it takes for a user to take action after landing on your site.
This metric can be found on the Campaign Dashboard in your Campaign tab.
💡 Note: The Sales Cycle metric uses the data collected from your MNTN tracking and conversion pixels to calculate your average days to conversion.
Using the Sales Cycle Metric
🧠 Pro Tip: We recommend using the Sales Cycle metric once your MNTN tracking and conversion pixels have been placed for at least 30 days. This gives you the widest and most accurate set of data.
1️⃣ Use the Sales Cycle metric for evaluating the success of a newly launched campaign. When launching a new campaign, you will see performance ramp over time. Give yourself the length of your Sales Cycle to begin to see performance normalize.
2️⃣ Use the Sales Cycle metric for evaluating the success of ongoing campaign adjustments and optimizations. When you make adjustments to your campaigns - like adding budget, changing audience segments, or adding a new creative - it will take time to see the effects. Use your Sales Cycle as a benchmark for when you can begin to see the impact of those changes.
💡 For example: If your customer typically takes 10 days to convert after first visiting your site, you’ll want to give yourself at least 10 days before evaluating performance to allow enough time for conversions to occur.