The campaign tab houses all your campaigns, regardless of status, in a singular place. You will navigate to the campaign tab to create a net new campaign or edit existing ones.
Create a Net New Campaign
Select the blue + New Campaign button within your Campaign Tab to create a new campaign. You'll then be prompted to name your new campaign and select the campaign's marketing objective: Prospecting vs. Retargeting.
💡Note: Your campaign name should be unique with only alphanumeric characters, and you can change it anytime.
The Campaign Tab Columns
Campaign Status
Your campaign status reflects the state of your campaign. Statuses are:
Live: this campaign is actively spending and serving your ads.
Scheduled: this campaign is scheduled to go live.
Ready: this campaign is ready to go live. To launch, select Launch Campaign within your campaign shell.
Paused: this campaign is paused and is not actively spending or serving your ads.
Incomplete: the campaign shell has elements completed, but outstanding steps are needed to launch. The incomplete steps can be seen within that campaign shell.
Ended: this campaign's flight dates have ended, and is not actively spending nor serving your ads. This campaign can be re-launched with newly allocated budgets and flighted dates.
Archived: this campaign has been deleted and is not spending or serving your ads. Archiving a campaign cannot be reversed. Once archived, you cannot 'unarchive' the campaign.
🧠 Pro Tip: You can filter your campaign dashboard by Status.
Preview
Contains a preview of the CTV ad uploaded within this campaign shell.
Type (Marketing Objective)
Breaks out your marketing objectives: Prospecting vs. Retargeting.
💡Note: You can filter your campaign dashboard by Marketing Objective Type.
🧠 Pro Tip: To learn more about selecting a campaign objective, read Selecting a Marketing Objective: Prospecting and Retargeting.
💡Note: Once a campaign's objective type is selected and the campaign is created, it cannot be changed.
Name
The designated name of the associated campaign. This can be changed at any time.
Active Budget
The active budget column is the budget flight that is currently "live" within the associated campaign. See below for an example.
💡Note: The Active Budget column will populate no matter the campaign status: Live, Scheduled, Ready, Paused, Incomplete, Ended, or Archived. A reminder that the Status column indicates whether that campaign is actively spending and serving your ads.
Monthly Budget
The monthly budget column is the full budget inputted for the associated campaign's calendar month.
🔍 Example: Customer's Budget Schedule for July
July 1st - July 15th → Budget = $10,000
July 16th - July 23rd → Budget = $7,000
July 24th - July 31st → Budget = $10,000
Today's date = July 17th
In the Campaign Tab, the two budget columns will read as:
Active Budget = $7,000
Monthly Budget = $27,000
💡Note: The Active Budget and the Monthly Budget columns are equivalent when the active budget flight is the only budget spent within that calendar month. These two columns will differ when several budget flights occur within a calendar month.
Campaign Start Date
The campaign start date is the start date of this campaign's first flight.
Campaign End Date
Ongoing: denotes a campaign with a monthly, ongoing budget void of a defined end date.
Defined Date: the campaign's scheduled end date.
🧠 Pro Tip: For more details on adding new budgets and flights, check out this article on Adding New Budgets.
Last Edited
The last edited column points to when the associated campaign shell was last edited.
Kebob Menu
On each campaign's line item exists the kebob menu. When the kebob menu is clicked, you'll be pointed to two options for the selected campaign:
View
Duplicate
View
View brings you into the campaign shell, where you can make edits, such as adding budget, adjusting creatives, pausing your campaign, resuming your campaign, and more.
Pausing your Campaign
You can pause your campaign by clicking Pause Campaign in the top right corner from within the campaign shell.
💡Note: You do not have to pause your campaign to edit your campaign creative. You will miss out on valuable performance and revenue for your business!
Resuming your Campaign
When you want to resume your campaigns, click Resume Campaign again in the top right corner from within the campaign shell.
🧠 Pro Tip: If you need to edit your creatives, we recommend doing so at least 24 hours in advance. Every time you make edits, the creative undergoes a re-approval process to ensure that your creative meets MNTN's best practices and industry guidelines for safe advertising.
💡Note: If your creative is unchanged, your creative does not need pre-approval. Read more on this in our Creative Content Guidelines article.
Duplicate
When Duplicate is selected, a net new campaign will append within your campaign library.
Use cases for duplicating a campaign:
If wanting to launch a new campaign targeting different geos. This allows you to make edits to the geos appended seamlessly.
If wanting to target a new audience with the same creatives. This allows you to make edits to your target audience seamlessly.
If wanting to launch with Multi-Touch when you previously did not. This lets you simply toggle on the Multi-Touch feature to upload and link your assets.
💡 Note: When duplicating your campaigns, adjust your budget inputs and flight dates.
🚩 Disclaimer: Campaign learnings do not transcend to the new campaign shell. You must be prepared to allow this new campaign to undergo the standard learning period aligned with your average sales cycle.
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