Overview
Retargeting campaigns are a powerful tool for re-engaging users who have previously visited your website or made a purchase. By strategically targeting these individuals, you can boost conversions, increase purchase frequency, and effectively promote special offers.
To create a successful retargeting strategy, it’s crucial to leverage the right site visitor segments.
Site Visitors
Our MNTN Tracking and Conversion Pixel identifies visitors to your site and tracks their interactions. This data enables precise targeting of users who have engaged with your brand. This allows you to:
Convert current visitors into customers.
Increase repeat purchases from existing customers.
Drive engagement during flash sales or promotional events.
Segments
Clearly define your audience: Who are you targeting? Determine which segments of your site visitors are most valuable. This could include:
Segments | Define Your Audience | Benefit |
Past Purchasers | Re-engage users who have purchased from your site
| Target users who are more engaged and likely to convert. |
Cart Abandoners | Target users who added items to their cart but didn’t complete the purchase
| Re-engage users who showed interest by adding items to their cart. |
Engaged Visitors | Focus on users who have viewed multiple pages or spent significant time on your site
| Exclude users who left your site immediately without engaging. |
Location inclusions: Add in geographic locations as "AND" statements based on your store's location or where you want to reach your consumers. If your campaign targets a smaller geographic region, you'll likely want to layer in additional audience segments to expand reach.
Location exclusions: Exclude households in certain geographic locations from seeing your ads
"OR" statements with CRM: Layer in your first-party data through CRM as "OR" statements to include email subscribers or past purchasers beyond the past 30 days.