You can make text inside your captions clickable. This is useful if you want to:
Tag a creator’s Instagram or TikTok profile
Link directly to a product or collection
Send shoppers to any relevant page
How to add a link
Go to the Captions section for your media.
Highlight the text you want to link.
Click the insert link button.
Paste your link and click Insert link.
Your caption will now display clickable text for shoppers.