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How to Embed Shoppable Videos in Your Emails

Learn how to create and embed shoppable videos in your emails.

Updated this week

Moast lets you turn your videos into clickable email embeds that drive traffic back to your store.

Since email clients don’t support video playback, Moast generates a GIF-style preview that links to your video on your site.

Step 1: Create an Email Embed

  1. Go to Email embeds in your Moast dashboard

  2. Click Add email embed

  3. Select the video you want to use

You can also create an email embed directly from your Media Library by opening a video and clicking “Email embed” at the top.

Step 2: Customize the Embed

You can customize how your embed looks:

  • Name – for internal use

  • Link (optional) – Where the video should link to when clicked.


    If left blank, the embed will link to the video on your homepage (the video must be part of a widget on your homepage).

    If you want to link to a video on a different page:

    • Open the video on your site

    • Click the share icon (if you have the share icon avaialble)

    • Copy the video link

    • Paste it into this field

    This lets you link directly to a specific video, as long as it’s available on your site.

  • Preview duration – how long the preview plays

  • Aspect ratio – vertical or other formats

  • Width – size of the embed in your email

  • Rounding – corner style

  • Show play icon – toggle play button on/off

Once you're ready, click Generate.

📌 Note: After clicking Generate, it can take up to a minute for your email embed to be ready.

Step 3: Copy the Embed Code

After generating, you’ll see a copyable HTML embed code.

Click the copy icon to copy the code, or click the thumbnail to open and copy the full embed code.

Step 4: Add to Your Email

In your email platform (like Klaviyo):

  1. Add an HTML block

  2. Paste the embed code

  3. Save your email

Your video will appear as a clickable animated preview that links to your site (or the link you choose).

Need help? If you need help setting this up, click the chat bubble in the bottom right corner and we’ll help you get your email embed live.

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