Learn about the different ways you can ask customers to create a profile and upload content.
Below are three customizable email templates to send to your customers. We strongly encourage you to edit the copy in your profile request templates. Brands that show their voice in requests see a higher submission rate.
1. Brand Ambassador
Subject Line: Become an ambassador and get a gift card!
Greeting: Hi {{customer.firstName}},
Sub Greeting: We’re excited to announce the launch of our new {{store.name}} ambassador program, exclusively for passionate customers.
Body: When you join, you'll get to connect with other [INDUSTRY eg. Kayakers] who are eager to learn more about our products.
As a thank-you for joining, we’ll send you a {{incentive.shortSummary}}.
Here's how it works:
Sign up: Create your profile by uploading high-quality photo / videos and writing a brief testimonial.
Connect with others: Your profile will be displayed on our website where people can reach out to you by email to learn more about your product(s).
Share your experience:
Answer questions from others who are curious about purchasing their own {{store.name}} products.
Closing: We look forward to having you as a member of our ambassador community!
Call to Action: Become an Ambassador
2. Community Approach
Subject line: {{customer.firstName}}, join our community and get {incentive}
Greeting: Hey {{customer.firstName}},
Sub greeting: We’re excited to announce the launch of our new {{brand name}} community, a community exclusively for passionate customers.
Body: When you join, you'll get to connect with others who have questions and want expert advice from people who have actually used our {product category}.
As a thank-you for joining, we’ll send you {{incentive.shortSummary}}.
Here's how it works:
Sign up: Create your profile by uploading photos and writing a brief description about yourself. Share your experiences and thoughts about your {product category} with others.
Connect with others: Your profile will be displayed on our website where people can reach out to you by email to learn more about your {product category}.
Share your experience: Answer questions from others who are curious about purchasing their own {product category}.
Closing: We look forward to having you as a member of our community!
Call to action: Join the community
3. Review / Share Your Experience
Subject line: Share your experience with us
Greeting: Hey {{customer.firstName}},
Sub greeting: We hope you're enjoying your latest purchase!
Body: If you have a moment, it would be great if you could share your thoughts and experiences with us and other shoppers.
Closing: Share a pic or a quick video of your product and we'll send you {{incentive.shortSummary}} to use on your next purchase with us.
Call to action: Share your experience
4. Share Your Story
Subject line: {{customer.firstName}}, share your story and get {{incentive}}
Greeting: Hey {{customer.firstName}},
Sub greeting: We hope you're enjoying your latest purchase!
Body: We’d love to hear your experience with our products. Your stories help us improve and help other customers in making informed decisions. Whether it's a photo of how you use the product or a video sharing your journey, your feedback is valuable.
As a token of our appreciation, we’ll send you {{incentive.shortSummary}} for your next purchase.
Closing: We look forward to hearing your story and seeing how you enjoy our products.
Call to action: Share your story