Klaviyo Integration in Mortar AI allows businesses to combine the strengths of Klaviyo's marketing automation with Mortar AI's advanced data analytics and predictive capabilities. This integration helps brands leverage customer insights from Mortar AI directly in Klaviyo to create smarter, more targeted marketing campaigns.
Key Features of the Integration:
Data Synchronisation: Mortar AI's customer insights, segmentation, and predictive analytics are automatically synced with Klaviyo, ensuring up-to-date and actionable data.
One-Way Sync: Data flows from Mortar AI to Klaviyo for automated campaigns.
Two-Way Sync: Data updates in both platforms for consistent insights.
Advanced Segmentation: Mortar AI provides granular audience segments based on predictive modelling, which can be directly used in Klaviyo for personalised campaigns.
Example: Syncing predictive segments into Klaviyo allows win-back campaigns targeted at disengaged customers.
How to Create a Sync:
Click "Create New Sync" in the portal.
2. Select syncing options (one-way or two-way).
3. Choose existing lists or segments from dropdown menus.
4. Confirm and sync.
Segment Sync:
Similar to list sync, segments from Klaviyo and Mortar AI can also be synced as per requirements. Predictive analytics ensure these segments stay updated in real time.
Takeaway:
Klaviyo integration ensures seamless connectivity and empowers businesses to enhance their marketing efforts with data-driven insights.