Automated Journeys (Emails and Journeys): Your company's automated journeys include welcome, nurture, lapsed-customer, and/or wine club journeys. These automated journeys are separate campaigns that you can run with your single mailings sent according to your marketing calendar. Journeys are set up in the beginning, then automated.

Basket Summary (Business Overview): The basket summary is divided into two parts. Average basket size tracks the number of items sold per transaction on a monthly basis. The average basket value is the average cost of items in the basket of your customers. The graph shows the average number of items sold in a single purchase as well as their average value.

Conversions (Business Overview): Conversions track how many passive visitors are converted into active customers.

CPC (Facebook Advertising): CPC is an abbreviation for cost per click. This is the cost of each click on your Facebook ad. If you want as many visitors to your website as possible, you can optimise for CPC.

CTR (Facebook Advertising): CTR is a Facebook Ads metric that measures the ratio of clicks (how often someone clicked on your ad) to impressions (how many times your ad was viewed on the platform) for individual ads.

CPM (Facebook Advertising): CPM stands for “cost per 1,000 impressions” and is used to understand ad campaigns' cost-effectiveness. Impressions mean the total number of times your ad is displayed to your target audience.

Customer Churn (AI Analytics): Churn prediction is the process of predicting which customers are most likely to cancel their subscription. Mortar portal has the potential to accurately predict which customers will churn, allowing you to gain a better understanding of future expected revenue and analyse which areas of operations lead to churn.

Entity Resolution: Entity resolution is the process of determining whether multiple records refer to the same physical entity, such as a person, business, address, phone number, bank account, or device.

Machine Learning: Machine learning is a type of artificial intelligence (AI) that enables software applications to predict outcomes with greater precision without being explicitly programmed to do so. In order to predict future output values, machine learning algorithms at Mortar use past data as input.

Programmatic Advertising (Programmatic Advertising): Programmatic advertising is a system used by Mortar that automates the purchasing and dynamic placement of your advertisements on websites and apps. This section contains the results of the marketing campaign conducted based on the different measures you can choose from.

RFM (Segments, AI Analytics): RFM is an acronym that stands for recency, frequency, and monetary value. The goal is to categorise customers based on when they made their most recent purchase, how frequently they have made purchases in the past, and how much they have spent overall.

Single Mailing (Emails and Journeys): Single mailing are Electronic Direct Mail Marketing or EDMs that are sent out from the marketing calendar. Single mailing results are important because it effectively engages customers within a client's database. They are also excellent for collecting data for future use.

Measurement (Social and Display Advertising): The various measure metrics give you an overview of how well your ads are doing. These metrics also help you analyse traffic from your social media and display ads, as well as insights on new visitors to your website.