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Example Data Templates

Rashan avatar
Written by Rashan
Updated today

Google Ads

Split by Campaign, Campaign Type and Country

Day

Google_campaign

Google_campaign_type

Country

Cost

Click

Impr.

2023-01-02

Campaign1

SEARCH

Australia

100

10

10156

2023-01-02

Campaign2

PERFORMANCE_MAX

Australia

200

20

20584

2023-01-03

Campaign1

SEARCH

Australia

80

8

8465

2023-01-03

Campaign2

PERFORMANCE_MAX

Australia

160

16

16546

2023-01-02

Campaign1

PERFORMANCE_MAX

Australia

250

25

25149

Meta Ads

Split by Campaign name and Objective

Day

Google_campaign

Objective

Amount Spend

Link Click

Impression

2023-01-02

Campaign1

SEARCH

100

10

10156

2023-01-02

Campaign2

PERFORMANCE_MAX

200

20

20584

2023-01-03

Campaign1

SEARCH

80

8

8465

2023-01-03

Campaign2

PERFORMANCE_MAX

160

16

16546

2023-01-02

Campaign1

PERFORMANCE_MAX

250

25

25149

TV

Split by Channel

Day

Google_campaign

Cost

AUD

2023-01-02

Channel1

1000

250000

2023-01-02

Channel2

2000

30000

2023-01-03

Channel1

800

100000

2023-01-03

Channel2

1600

270000

2023-01-02

Channel2

2500

320000

Influencers

Split by Influencer

The date must necessarily be the date of publication of the content by the influencer

if the influencer has been paid for multiple publications, it is necessary to divide the cost for the different publications

Day

Influencers

Cost

Reach

2023-01-02

Addison Rae

10000

500000

2023-01-02

Irene Verdi

20000

1000000

2023-01-03

Addison Rae

8000

500000

2023-01-03

Irene Verdi

16000

1200000

2023-01-02

Irene Verdi

25000

1000000

Affiliates

Split by Affiliate Channel

Day

Paid Clicks

2023-01-02

500000

2023-01-02

1000000

2023-01-03

500000

2023-01-03

1200000

2023-01-02

1000000

Emails

Day

Paid Clicks

2023-01-02

500000

2023-01-02

1000000

2023-01-03

500000

2023-01-03

1200000

2023-01-02

1000000

Events

Here, we only need the dates when an event took place

Day

2023-01-02

2023-01-02

2023-01-03

2023-01-03

2023-01-02

Promotions

Here we need a row for the date of the promotion and the promotion value without the '%' symbol.

Day

Promotion

2023-01-02

40

2023-01-02

40

2023-01-03

40

2023-01-03

40

2023-01-02

40

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