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Mortar MMM- Client Data Guide

Mortar MMM reveals the real ROI of every channel, runs live simulations, and shows exactly where to allocate next. It’s not reporting. It’s marketing intelligence you can act on.

What data to include?
How much historical data to include?
What happens if Mortar MMM is missing data?
Does old data influence current estimates?
How to integrate with Mortar MMM?
What data you need to provide for our MMM implementation
Example Data Templates