The Google Ads integration in MortarAI is designed to seamlessly support Marketing Mix Modeling (MMM) within the Mortar platform. By connecting your Google Ads account through Google Single Sign-On (SSO), you can:
Enable secure and direct access to your Google Ads data.
Automate the flow of advertising data into MortarAI.
Ensure the data is formatted and prepared for Mortar MMM, where it is analyzed alongside Facebook Ads and Sales Data for more accurate marketing mix modeling.
This integration eliminates manual data transfers, saving time and ensuring consistency for your MMM insights.
Follow these steps to connect your Google Ads account to MortarAI:
Navigate to Integrations
a.In the MortarAI, go to the Integrations section.
2. Select Google Ads
a. From the list of available integrations, choose Google Ads.
3. Integrate Using Google SSO
a. Click on Connect with Google.
b. A Google login window will open. Use your Google Single Sign-On credentials.
c. Click on Continue to give access to the Mortar.
d. When the access is granted you will see the below success window.
e. A pop up will appear with the existing ad accounts in your google account. Select the Google ads acount you want to integrate.
4. Save the Integration
a. Click Save to complete the setup. Tehn connected satatus will apear in Mortar google ads section.
After completing these steps, your Google Ads data will automatically flow into MortarAI and be included in Mortar MMM alongside other integrated data sources.