The mortar platform holds immense potential for seamless integration with your existing Google Analytics platform, allowing you to access and analyze comprehensive reports. This integration can empower you to gain deeper insights and enhance your understanding of crucial data within the context of your business or organization. By leveraging the mortar platform's capabilities in conjunction with Google Analytics, you can unlock a wealth of valuable information and make informed decisions to drive growth and optimize your operations.
When it comes to data integration, Mortar relies on Fivetran as a data sub processor to establish a connection with your platform. This connection ensures that data is securely transferred to the Mortar platform. It's important to note that only authorized individuals, including yourself and those you grant access to, have the ability to view and work with this data. By leveraging this setup, you can have peace of mind knowing that your data is handled securely throughout the integration process, safeguarding its confidentiality and ensuring it remains accessible to authorized users only.
To connect your Google Analytics account to the Mortar platform, click on ‘Connect’.
Next, click on ‘Continue’.
Following the steps forward, select the relevant Gmail that your Google Analytics is connected to.
Click Allow > Click on ‘Sync Specific Account’ / ‘Sync All Account’ > Select the property you want to connect
Hold on, until the reports are verified.
Once your Google Analytics data is processed, it will be readily available in the portal within 5 to 15 minutes.
To access and review the data, simply navigate to the "Social & Display Advertising" section and select the "Google Analytics" option. Once the data is ready, it will be conveniently accessible in that specific section, allowing you to explore and analyze the insights derived from your Google Analytics integration.