Mortar Reveal provides demographic insights into your customer base such as age, gender, location, etc.
This information allows Mortar to develop marketing campaigns that are highly targeted and ensure less wastage and provide lookalike modelling opportunities to acquire new customers.
Location by Number of Customers:
This graph depicts where your customer base is distributed.
Use this insight to segment marketing communications based on location and make it a more personalised experience for them.
While you hover your cursor over the graph, a pop-up box will appear to show you how many customers you have in that specific state you have highlighted.
Location by Total Customer Spend:
This graph depicts consumer spending behaviour in relation to their location of residence.
The location with the largest number of customers does not always equate to the location with the highest spending customers.
This data can be utilised to plan marketing initiatives to grow the customer base and sales income in those areas.
While you hover your cursor over the graph, a pop-up box will appear to show you how much sales ($) you have received within that state of Australia from your customers.
Customer Gender Distribution:
This graph illustrates the gender differentiation rate of your customer base.
Knowing the proportions of male vs female customers will enable you to enhance your marketing tactics, especially when considering media channels and your brand’s tone of voice and messaging.
While you hover your cursor over the graph, a pop-up box will appear to show you the percentage (%) of the gender you have highlighted.
