"Customer segments by product category" refers to categorizing a company's customer base based on the products they purchase or their buying patterns. This segmentation approach involves grouping customers with similar buying behaviours or preferences within specific product categories to improve the performance of your targeted marketing communications.

Here's how can create customer segments on the dashboard:

Click on ‘Create Product Category’.

Enter the Name preferred > Select the product categories.

Select the date range that you need to view. From "Total Customers" and "Based on marketing preferences," choose the filters you prefer.

Under the income graph, you can view how your customers are segmented based on income range as highlighted.

The information presented here has been compiled from diverse sources, including files you’ve uploaded and the platforms you’ve integrated.

The individuals listed here represent a selection of your customers who have engaged with your business within the selected product category. These customers have demonstrated a strong interest in and commitment to buying within this product range.

The following individuals are among your valued patrons who have generated the highest revenue under the selected category.

Selecting "Export" allows you to download the records from the relevant table.