The home buyer pool is changing.
Nearly all household growth through 2040 will come from diverse households – in fact, iEmergent projects 2.4 Trillion dollars of purchase mortgage opportunity for non-white households over the next five years.
The data’s clear: diverse, non-white households are driving future mortgage growth.
But here’s the challenge: the homeownership gap between minority and white households continues to widen. It’s time for a change.
“The price of doing the same old thing is greater than the price of change.”
Complex issues require complex solutions.
That’s why we developed Mortgage MarketSmart 360 – a growth platform that helps lenders identify – and target – the opportunities presented by diverse households.
Think of it like this: imagine Google maps with data that shows lenders where to find future mortgages by neighborhood, anywhere in the U.S.
With Mortgage MarketSmart, you can:
Overlay household demographic data to learn more about your potential borrowers.
Add real-time MLS real estate listing and agent data to build relationships with real estate partners who already work with diverse borrowers.
Pinpoint and quantify LMI, CRA, and High-Minority census tract opportunities.
Evaluate current competitor data to find out how you’re performing against your peers.
Improve your sales talent by finding the mortgage loan officers originating the most loans in the communities you are targeting.
And more.