How the AI determines content and tone
The AI analyzes several elements to decide what moments to clip and how captions are written:
Selected platform
Each platform (TikTok, Instagram Reels, YouTube Shorts, etc.) has different pacing, caption length, and formatting. The AI adapts the output accordingly.
Video topic and context
The AI evaluates what is being said in the video to identify engaging, relevant moments and generate captions that match the subject matter.
Language used in the video
Captions and highlights are generated in the same language detected in your content.
Can I manually adjust the tone?
Yes. While the AI automatically optimizes tone and structure, you always have full control before publishing. You can:
Edit captions and on-screen text
Adjust wording, emojis, and formatting
Fine-tune clips to better match your brand voice
Important notes
The AI’s tone is automatically generated and cannot be preset manually.
Manual edits ensure your final content reflects your exact style and messaging.
This approach allows you to save time with AI automation while maintaining creative control over the final result.
Munch Studio also offers Smart Posts, which automatically generate captions, hashtags, and post text optimized for each platform.
Smart Posts are designed to complement your clips and save time when publishing, while still allowing you to review and edit everything before posting.
For a full breakdown of how Smart Posts work, please refer to the dedicated Smart Posts article.