Whether you want to adjust your goals, audience, or posting schedule, you’ll find everything in one place.
🛠️ What You Can Edit
You can refine the following parts of your content strategy:
Social Platforms: Set your preferred platforms (Instagram, Facebook, LinkedIn, YouTube) and how often to post
Content Goals: Define what success looks like (e.g., growing your community or driving traffic)
Audience: Fine-tune demographics, interests, values, and challenges
Keywords: Highlight the topics that shape your voice and relevance
📍 Where to Find It
To access your strategy:
Go to Content Strategy in the left menu
Navigate through the tabs and click Edit in each tab to make those changes:
Social Platforms and Media advertising mix
Goals
notice that you need to remove existing "Goals", by clicking on them, to add a new one
Audience
Keywords
💾 Don’t forget to click Save Changes.
🎆 Once saved, Munch Studio will automatically generate a new batch of content based on your updated brand settings.
🧩 What Each Section Does
🔗 Social Platforms
Set which platforms you want to post on and how frequently. You’ll see suggested days, times, and formats (Posts, Reels, Stories) based on what works best for each channel.
Example: Instagram Stories are recommended 4x a week, while Facebook Reels are suggested once weekly.
🎯 Goals
Select the outcomes you want your content to support:
Expand Online Community
Increase Website Traffic
Your goals help Munch align content to what matters most for your business.
👥 Audience
Customize your target audience by defining:
Age, location, occupation
Interests, values, lifestyle, and pain points
This helps Munch generate content that resonates deeply with your ideal clients.
🧱 Pillars
These are the themes your content will focus on — things like:
Customer Success Stories
Product/Service Showcases
Community Engagement
Motivational Content
Tips and Quick Wins
Trends and Timely Topics
Each one maps to real user intent and keeps your strategy balanced.
🔑 Keywords
Pick the key topics that reinforce your brand’s positioning. For example:
#customer satisfaction#community engagement#quality services
These guide the nuance of your messaging and increase search visibility.
Keyword:
content strategy, target audience, brand voice, keywords, goals, pillars, platforms, demographics, interests, values, lifestyle, challenges, age. occupations, location