Recruitment is all about turning your customers, followers and fans into loyal advocates who help grow your brand through authentic content. With over 1.5 billion active users, TikTok is the perfect platform to activate your community, inviting your fans to join your community on Club while tapping into viral trends and engaging Gen Z and millennials.
TikTok’s unique features like short videos, trends, and its algorithm-driven "For You" page make it an ideal place to build a community of ambassadors who can create content and spread your brand’s message. Here's a guide on how to use TikTok to recruit your followers for your brand ambassador program.
Why Recruit on TikTok?
Activating your TikTok community is one of the most effective ways to boost brand awareness and drive engagement. By inviting your most engaged fans to join your community on Club, you'll benefit from:
A highly engaged audience that’s already familiar with your content
Fans who create authentic, trend-driven content that resonates with their followers
Increased visibility as ambassadors spread your brand to new audiences through viral TikTok trends
How do I Recruit on TikTok?
1. Update Your Bio
The first step in activating your followers on TikTok is to make it easy for them to find your brand ambassador program. A simple and effective way to do this is by adding a clear call to action in your bio. Since this is the first thing users see when they visit your profile, make sure it’s inviting and stands out.
Include a brief line about your ambassador program, like “Join our ambassador program and earn rewards,” and link it to your sign-up page. If you use a tool like Linktree, you can add multiple links, making it easier for users to find your program and other resources while browsing your profile.
Once you’ve created content to recruit followers to join your ambassador community, return to your profile and pin the post so that it gets the maximum amount of visibility. You don’t need to keep this pinned forever, but when you’re just launching your program - keeping a recruitment post pinned to your profile for 2-3 weeks helps to increase the amount of sign-ups.
2. Create TikTok Videos to Promote Your Program
TikTok is all about short, engaging videos. To promote your brand ambassador program, create content that grabs attention and clearly explains the benefits of joining. Highlight what ambassadors can expect, such as free products, exclusive discounts, or commission.
You can also leverage TikTok’s trend-based culture by incorporating trending sounds, challenges, or effects into your recruitment videos. This will help increase the reach of your content, as TikTok’s algorithm tends to promote videos that participate in trends.
One effective tactic is to create a video that gives a behind-the-scenes look at your brand in action. For example, your Social Media Manager could create a video explaining the program, and how easy it is to sign up and start earning rewards. Take a look at this example of TikTok recruitment from Big Potato Games for inspiration.
3. Use TikTok Trends to Boost Your Reach
TikTok trends are a great way to create organic content that feels authentic while still promoting your ambassador program. Using trending sounds, challenges, or effects can help your content gain more exposure and increase engagement.
By participating in viral trends, you can introduce your brand ambassador program to a larger audience without coming across as overly promotional. Whether it’s jumping on a new dance challenge or using a popular sound, your content can fit naturally into the TikTok landscape while still driving sign-ups.
Check out this fantastic recruitment post from Mum & You that combined ambassador recruitment with a TikTok trend! It’s a brilliant example of how to invite potential ambassadors to join your community while leveraging viral trends.
4. Leverage User-Generated Content (UGC)
User-generated content is extremely valuable on TikTok. When ambassadors start joining your program, create Missions that encourage your followers and existing ambassadors to create user-generated content (UGC) to support your recruitment campaign like this example from Cubby Beds.
You can make use of TikTok Mission templates to inspire your community to post videos about your brand on TikTok.By highlighting your community’s content, you’ll make them feel valued, which strengthens your community and encourages more people to participate in your ambassador program.
5. Launch a Branded Hashtag And Community Name
Develop a community name and branded hashtag specifically for your ambassador community. Encourage followers to use the hashtag when they post their own UGC. This will help boost visibility and invite others to join your program.
6. Create Ambassador Spotlights
One way to inspire potential ambassadors is by showcasing your current ambassadors on TikTok. You can create videos that highlight their stories, how they’ve benefited from being part of your community, and the content they’ve created.
This type of content serves as social proof, motivating others to sign up and join the ambassador program.
By using TikTok’s unique features and trends, you can effectively recruit your customers and followers to join your brand ambassador program. Whether through engaging videos, challenges or UGC, there are plenty of ways to inspire your community and grow your ambassador program.
To maximise the impact of your TikTok recruitment campaign, make sure to run it in parallel with other recruitment strategies, like physical recruitment, website recruitment and newsletter recruitment.