Amazon sellers can fulfill orders in two primary ways: Merchant Fulfilled (MF) and Fulfillment by Amazon (FBA). Understanding the differences can help you choose the best fulfillment strategy for your business.
đŚ What Is MF?
With Merchant Fulfilled (MF), the seller is responsible for:
Storing inventory
Packing orders
Shipping products
Handling customer service and returns
The seller manages the entire fulfillment process.
đ What Is FBA?
With Fulfillment by Amazon (FBA), Amazon handles:
Inventory storage
Order picking and packing
Shipping to customers
Customer service
Returns processing
Sellers send inventory to Amazon fulfillment centers, and Amazon manages the rest.
âď¸ Key Differences
Feature | MF | FBA |
Inventory Storage | Seller | Amazon |
Order Packing | Seller | Amazon |
Shipping | Seller | Amazon |
Customer Service | Seller | Amazon |
Returns | Seller | Amazon |
â Summary
MF gives sellers more control over fulfillment, while FBA offers convenience and Amazon-managed logistics.