Amazon sellers can fulfill orders in two primary ways: Merchant Fulfilled (MF) and Fulfillment by Amazon (FBA). Understanding the differences can help you choose the best fulfillment strategy for your business.
📦 What Is MF?
With Merchant Fulfilled (MF), the seller is responsible for:
Storing inventory
Packing orders
Shipping products
Handling customer service and returns
The seller manages the entire fulfillment process.
🚚 What Is FBA?
With Fulfillment by Amazon (FBA), Amazon handles:
Inventory storage
Order picking and packing
Shipping to customers
Customer service
Returns processing
Sellers send inventory to Amazon fulfillment centers, and Amazon manages the rest.
⚖️ Key Differences
Feature | MF | FBA |
Inventory Storage | Seller | Amazon |
Order Packing | Seller | Amazon |
Shipping | Seller | Amazon |
Customer Service | Seller | Amazon |
Returns | Seller | Amazon |
✅ Summary
MF gives sellers more control over fulfillment, while FBA offers convenience and Amazon-managed logistics.