The Sales Dashboard helps sellers track the financial performance of their business by providing visibility into sales, costs, fees, and profits. One of the most important metrics available is Profit and Loss (P&L).
What Is Profit and Loss?
Profit and Loss measures how much money your business earns after all associated costs and fees have been deducted from your sales revenue.
Simply put:
Profit = Revenue − Costs − Fees
The Sales Dashboard uses your available sales and inventory data to help calculate your overall profitability.
Components of Profit
Several factors contribute to your profit calculation, including:
Selling Price
Buy Cost
Amazon Fees
eBay Fees
Shipping Costs
Fulfillment Fees
Other Marketplace Expenses
Example
Description | Amount |
Selling Price | $30.00 |
Buy Cost | $8.00 |
Amazon Fees | $9.00 |
Profit | $13.00 |
In this example, the item generated a profit of $13.00 after all costs were deducted.
Why Profit Matters
Profit helps you determine:
Whether your inventory is generating earnings
Which products are most profitable
How effective your sourcing strategy is
Whether your business is growing sustainably
High sales revenue does not always mean high profits. Monitoring profit regularly provides a more accurate picture of business performance.
Common Causes of Inaccurate Profit Data
Profit calculations may be affected when:
Buy costs are missing
Marketplace fees are unavailable
Shipping expenses are not accounted for
Inventory data is incomplete
For the most accurate reporting, ensure your inventory and buy cost information are kept up to date.
Final Thoughts
Profit and Loss reporting helps sellers understand the true financial performance of their business. By regularly reviewing profit data, you can make informed sourcing decisions, identify high-performing inventory, and improve overall business profitability.