Overview
Amazon provides Featured Offer Percentage data through Seller Central, allowing sellers to track how often their offers appear as the Featured Offer.
Monitoring this metric regularly helps identify listing, pricing, or account issues that may be reducing visibility and sales.
How to View Featured Offer Percentage
Method 1: Business Reports
Log in to Seller Central.
Navigate to Reports > Business Reports.
Open the Detail Page Sales and Traffic by Child Item report.
Locate the Featured Offer Percentage column.
Review performance for individual SKUs and ASINs.
Method 2: Brand Analytics (if available)
Some sellers may also find Featured Offer-related metrics within Brand Analytics reports.
What the Numbers Mean
100% = You owned the Featured Offer for all measured page views.
50% = You shared Featured Offer placement with competitors.
0% = Your offer was never selected as the Featured Offer.
Best Practices
Monitor weekly and monthly trends.
Investigate sudden drops.
Compare Featured Offer Perc