What Makes This Page Different
Placement Insights is powered by Amazon Marketing Stream, which gives My Real Profit hourly data that isn't available in standard Amazon reports. This means you can see not just which placement is performing, but when during the day it's performing — down to the hour, displayed in PST (Los Angeles time).
Reading the Hourly View
The main chart shows, for each hour from 12am to 11pm PST, how many clicks (or impressions, or spend) you're getting by placement type. The data is aggregated across all days in your selected date range.
For example: if you select the last 6 weeks and look at 6pm PST, the chart shows you the total clicks from rest-of-search at 6pm, averaged across all days in that period. This tells you where your traffic is coming from at different times of day without having to look at individual days.
You can also toggle to a daily view to see placement performance broken out by calendar day, which is useful for spotting when a placement shift happened (e.g., a bid adjustment took effect and you moved from rest-of-search to top-of-search).
Analyzing Performance by Keyword
Below the hourly chart, you'll find a keyword-level breakdown. This is one of the most actionable parts of the report:
Select a keyword from the list.
See how spend, CPC, CPA, and conversion rate break down across top-of-search, rest-of-search, and product pages for that specific keyword.
If a keyword is delivering most of its spend from rest-of-search but your goal is top-of-search visibility, that's a bid and placement modifier issue you can fix directly in Seller Central.
Placement Insights is the only place in the platform where you can see placement breakdown at the individual keyword level.
Placement Performance Across Your Account
Placement | Best Used For | When to Investigate |
Top of Search | Primary keywords, rank-building, high-intent traffic. Also where organic rank signals are strongest. | When your ACoS at top-of-search is too high to justify the placement modifier you're running. |
Rest of Search | Secondary keywords, efficiency-focused campaigns, broad/phrase match discovery. | When it's your only active placement and you want to be at top-of-search for a strategic keyword. |
Product Pages | Defensive campaigns (your own ASINs), conquest targeting on competitor pages. | When product page placements are spending heavily at poor ACoS with no conquest strategy behind them. |
Filtering by Campaign
Use the campaign filter at the top of the Placement Insights page or just click on any campaign in the table below (screenshotot attached) to isolate a specific campaign. This is useful when you want to understand the placement breakdown for a single campaign before making bid modifier changes in Seller Central, or when diagnosing why a specific campaign's ACoS is different from what you expected.
