Knowledge Base & SOPs
Learn how to use MRP and implement into your daily processes
32 articles
Start from Here
Our Profit Calculation Method
Metrics Glossary: All MRP Metrics Explained
Amazon Fees Glossary: Every Fee Type Explained
[VIDEO+GUIDE] Report Overview. All metrics explained (LTV & Subscription)
What Is Cohort Analysis and How It Works
How to A/B Test Price and S&S Coupon Using Cohorts
How to Audit Your New-to-Brand Acquisition Growth
Break-Even LTV ACOS. How to Define the Right ACOS Target.
'Fake' Subscribers Guide. What % is OK and what to do about it
How to Define Your Repeat-Purchase Retargeting Window
[VIDEO + GUIDE] Report Overview. All metrics explained (Advertising Analytics)
How to Find and Negate Search Terms with Zero Sales
How to Find and Fix High-ACoS Search Terms That Convert
Halo Sales. How to Check Whether You're Advertising the Right ASIN
How to Find Keywords Missing from the Right Match Type
How to Break Search Terms Into Words and Identify Wasted Ad Spend
How to Perform a Placement Performance Audit
How to Use Attribution Data to Decide If Retargeting Makes Sense
Campaign Budget Analysis: Identify Campaigns Running Out of Budget Mid-Day