Knowledge Base & SOPs
Learn how to use MRP and implement into your daily processes
33 articles
- [VIDEO+GUIDE] Report Overview. All metrics explained (LTV & Subscription)
- What Is Cohort Analysis and How It Works
- How to A/B Test Price and S&S Coupon Using Cohorts
- How to Audit Your New-to-Brand Acquisition Growth
- Break-Even LTV ACOS. How to Define the Right ACOS Target.
- 'Fake' Subscribers Guide. What % is OK and what to do about it
- How to Define Your Repeat-Purchase Retargeting Window
- [VIDEO + GUIDE] Report Overview. All metrics explained (Advertising Analytics)
- How to Find and Negate Search Terms with Zero Sales
- How to Find and Fix High-ACoS Search Terms That Convert
- Halo Sales. How to Check Whether You're Advertising the Right ASIN
- How to Find Keywords Missing from the Right Match Type
- How to Break Search Terms Into Words and Identify Wasted Ad Spend
- How to Perform a Placement Performance Audit
- How to Use Attribution Data to Decide If Retargeting Makes Sense
- Campaign Budget Analysis: Identify Campaigns Running Out of Budget Mid-Day