Exclusive content is an important component of a mobile app, because it can distinguish you from your competitors by turning your app more dynamic.
The consumer wants to feel, each time, more connected with the brands they support. Make them have this feeling is not easy and it’s a continuous work that, after you begin, you can not stop, otherwise you can have the opposite than you wanted.
You can use different types of strategies with your videos:
A video to show your product with more detail (example - different looks you can use with the same shirt);
A closer look about the decisions you made to create that product (example - different type of fabrics you had to test);
Cares you need to have to make your product last longer (example - what you should do to prevent your piece from looking used).
Create an easter egg - give cupom codes on random videos and random times, that way people need to see all the video to have the discount code
This type of strategies show your public that:
You want them to feel included;
You want to give them more knowledge of your product;
You care about their purchases and how they are preserved.
Are you questioning about which type of feature should you choose? That is very easy to understand!
Drop
Use this feature when launching a new product or collection. When users click on it, a window will open, displaying the products linked to that collection without the option to purchase them yet. Include a countdown to inform your clients of the launch date and when the items will be available for purchase.
Lookbook
Once the drop countdown ends, it transitions into a lookbook. The key difference is that during the drop, customers can only view the collection, while in the lookbook, they gain the ability to add products to their cart and make purchases.
Shoppable
Use this feature to promote your products more dynamically. Unlike other formats, it doesn't open a separate window since it showcases a single video. However, it includes a section at the bottom of the screen where users can directly add the product to their cart or navigate to the Product Detail Page (PDP). With a Shoppable, you can feature products from various collections, not just a specific one.