You can choose betweeen text, image, video, document and poll post from the menu:
Text posts are just what it sounds like, posts where the text is the main content.
Image posts is a photo, screenshot, infographic, or other static visual accompanied by text – done right you can attract the readers with the image. You can do both single-image and multiple-image posts. Multi-image posts might also increase engagement due to clicking and interacting with the photos. We recommend using three or more due to cropping.
Video post is also what it sounds like, a video with additional text. Bonus tips: some might see the video without sound, so text it. Remember to also write an accompanying text.
A document post can be the very popular carousel post. Upload and share PowerPoint presentations, Microsoft Word documents, or PDFs your audience can interact with by swiping through the pages.
If you want to get another type of engagement, where you’re asking for your readers opinion Poll posts are for you. Write questions and multiple choice answers and get to know your audience.