With the help of AI prompt specialists, LinkedIn experts and copywriters we have developed some easy to use AI features to help you write and improve your text content for LinkedIn.
Let´s see how the different features work!
When you click the magic wand button you will see all of your options. You can either write your own post or you can use our magic wand to help you improve your post, or simply make drafts from your own notes. It will be grey (disabled) until you start writing.
When using the AI tool for creating posts for your personal profile, the editor is set to base the tone of voice of the output on your last 5 LinkedIn posts, as well as your target audience, AI-language and topic tags.
If you don´t have any posts yet, it is set to make it in a neutral tone of voice. When you start posting, the next time it will adapt more to your own tone of voice.
When writing for your company profile, it is set to base the output on your company´s tone of voice, and its topic tag(s).
Options of the magic wand
As soon as you start writing the magic wand will turn black and you can click it to choose the different options. Let´s see what each one does.
Create a draft from notes or ideas
This one is nifty! If you are not sure how to write a good post or simply write down your ideas for a post on the go, this feature is cool. Write in your idea and hit "Create draft from notes or ideas" and it will make a post for you based on your idea. Adjust, add, remove and send for feedback!
You have two different options when using it. Either write in your ideas for a post or you can write your idea and add your own thoughts and prompt to it.
Improve LinkedIn post-structure
One of our favorite ones! This one is especially efficient for when you paste in your text from another text tool or you write down everything you want to say but you´re not sure if the structure is ok. We always use this one to make sure the post is as readable as possible when posting it. With one click you turn your post from a lump of words into a beautiful post with the right spacing and pacing.
Sharpen my hook
Not sure if your hook is good enough? We know a lot of people find it hard to write the hook. By using the "Sharpen my hook" you will get three options to choose from, followed by the original text (without any changes). Insert the text, choose the hook you want and remove the ones you don't want.
PS: Remember to remove the old hook and any Hook labels.
Strengthen the Call-to-action
When you ask the magic wand to Strengthen your CTA, you will first see your original post, then it will provide you with three alternatives for a new CTA, like the hook-option. Choose which ever you want or keep then one you already had.
PS: Remember to remove the old CTA and any CTA labels.
Refresh old post
In analytics you can Reuse old posts, then use this option to give your old post a new perspective, angle and build.
Proofread grammar and spelling
This one should explain itself. Check your spelling and grammar before hitting post or schedule.
Create draft using formulas
Ok, so this one ups the level on your posts and will help you transform your text from good to great. Let´s take a look at how they are structured! After writing your own post, you can make the AI tool optimize your text based on one of the writing models proven to work. The writing models are the following:
The Fix-It Formula: A go-to structure for posts that get results
This writing structure helps turn confusion into clarity and positions you as a problem solver. It’s proven to boost reach and engagement by 10–20% when built around relatable, real problems.
The problem
Start with a specific, recognizable challenge your audience deals with.
If it’s something you have experienced, even better — engagement can increase by up to 40%. Example: “Struggling to get replies to your LinkedIn DMs?”
Why it happens
Explain the root cause in plain, human language. Avoid jargon and keep it simple.
Example: “Most DMs feel like pitches. Too fast. Too impersonal. People don’t want a pitch. They want a connection.”
How to fix it
Give a few clear, practical steps or tips. Use formatting (like lists) to make it easy to read and follow.
Example:
– Start by commenting on their content first
– Personalize your intro based on something real
– Keep it short and natural (not salesy)
The transformation timeline: Before → After → How
This writing formula is perfect for showing progress, growth, or change. Think of it like a mini case study in post format. It has the following set up:
Before
Start with the challenge, struggle, or low point.
This builds relatability and empathy.
Example: “Three years ago, I was creating content every week and barely getting 10 likes. No comments. No leads. No growth.”
After
Show the outcome. What’s changed? What’s better now?
Showing this early in the post boosts “see more” clicks up to 6× because it taps into curiosity and FOMO.
Example: “Today? My posts consistently hit 50,000+ impressions. I get DMs from ideal clients weekly.”
How
Break down what made the change happen. Use bullet points or emojis to make the steps easy to scan and understand.
Example:
– I focused on my ideal customer, not peers
– I used frameworks to clarify my thoughts
– I treated comments like the real conversation
The Insight Ladder: Hook → Insight → Breakdown → CTA
This structure is ideal for educational or thought-leadership content. It helps build trust quickly by offering value right from the start — and when done well, it can boost reach by 20–30% and increase engagement by 15–25%.
Hook
Grab attention fast. Use a strong statement, stat, or bold opinion.
Negative hooks tend to perform 20% better than positive ones (fear > joy).
Example: “Posting 3 times a week isn’t what drives growth on LinkedIn.”
Insight
Introduce the core idea or takeaway. This is the “aha!” moment that re-hooks your reader and makes them want to keep reading.
Example: “Your audience doesn’t remember your post — they remember how often they see your name.”
Breakdown
Lay out your advice, method, or insight in a step-by-step format. This is where you deliver real value.
Example:
– Post 2–3 times per week, but don’t disappear in between
– Leave 5–10 meaningful comments daily
– Share short insights, reply to DMs, reshare content
CTA (Call-to-Action)
End with a simple question to spark engagement. Easy-to-answer questions get 3× more comments. Example: “Now tell me! How do you stay visible between posts?”
PAS-C Formula: Problem → Anecdote → Solution → CTA
This classic storytelling format is simple, emotional, and highly effective. When done right, it can boost reach by 20–30% and increase engagement by 15–25%.
Problem
Start with a relatable pain point your audience recognizes immediately.
This triggers curiosity and empathy.
Example: “Are you showing up consistently on LinkedIn but still getting crickets?”
Anecdote
Share a quick story that mirrors the problem — ideally from your own experience.
Personal stories perform 30% better than client or generic ones.
Example: “One of my clients posted four times a week, but saw no engagement…”
Solution
Offer a practical fix. This can be a tip, method, or mindset shift.
Use bullet points or list formats for clarity and better dwell time.
Example:
– Cut back to 2 posts a week
– Focused on story-driven content
– Switched from broadcasting to connecting
CTA (Call-to-Action)
End with a question or invite to engage — keep it conversational.
Avoid overly commercial CTAs (they can cut engagement by 70%).
Example: “What’s your take—are you prioritizing consistency or connection?”
FAQ Explainer: Question → Answer → Why it matters → CTA
This structure positions you as a trusted voice by answering common questions clearly and confidently. When used effectively, it can increase reach by 25–30% and boost engagement by 15–20%.
Question
Start with a frequent or relatable pain point your audience often wonders about.
Example: “Why are my LinkedIn posts not getting any views?”
Answer
Provide a clear, straightforward explanation that solves the reader’s confusion.
Example: “You’re posting what you want to say—not what your audience needs to hear.”
Why it matters
Break it down. Explain the impact of your answer and what the reader should take away from it.
Example:
– Comments → visibility
– Dwell time → value
– Reposts → trust
“If your content doesn’t invite interaction, it stays invisible.”
CTA (Call-to-Action)
Wrap up with a question or invitation that encourages engagement or crowdsourced input. Example: “What’s one signal you focus on to increase reach?”