Creative Setup and Preview

Manage your content creation process in a streamlined Creative Workflow. This centralized interface is where you build your assets such as headlines, preview images, content, and the preview text for your Creative.

Each of Nativo's native formats has necessary format-specific details. We recommend that you check out content best practices for each format to build the best performing creative for each format.

For a detailed walkthrough of setting up your first creative, watch the video below or reference the step-by-step instructions contained within this article.

Check out the Quick Import Assests page to learn more about how to easily import website URLs and social posts to create turnkey creatives.

Step 1: Image upload
Drag and drop an image to get started. Once you upload an image it will appear in the sample preview to the right. Feel free to add multiple images in the drop-zone.

Once an image has been uploaded, you will see the date the image was added and three action icons:

Image Enable/Disable gives you the ability to approve the image right within the IFU creation.

Step 2: Smart crop
Click the image to open the image details. You have the option to edit the image name and crop the image. Note: smart cropping for images help images look great in any size native unit.

Step 3: Create and Auto-Generate Multiple Creative Headlines
Now, add headlines to your image. You can type a headline in or paste multiple headlines in one text field.

The platform can also generate multiple creative headlines using an AI-powered content creation engine. After entering a single headline Nativo automatically displays ten other headlines suggestions that can be easily added to your creative.

As with images, you can enable/disable headlines, which is essentially the process to approve headlines.

Check out the recommended best practices to build headlines for the best performing creative.

Step 4: Add Preview Text
The next step is to add preview text to the IFU. If you do not want to specify the preview text, the system will automatically generate preview text from the content.

Step 5: Adjust the Creative Settings

Once the IFU is created, you can manage the creative settings under this settings tab. The settings will be different depending on the ad type, but in general, these are the typical settings that can be applied:

Step 6: Build your Content
Create your Native Article content, and/or upload videos and other elements. This tab only appears for Native Article, Native Stories, and Native Video. Check out content best practices for tips on how to build the most compelling content.

Design Blocks are a library of ready-to-use content blocks available within the Nativo Ad Platform. Use these blocks to create engaging call-to-actions and more on your content landing pages.

Learn how to use Desing Blocks.

Step 7: Preview your Creative
Previewing your ad is a reassuring way to view your native creative exactly as it will appear within a publisher page. This allows you to fine-tune your visuals or formatting before submitting the creative for launch. You can also easily share these previews with others, without requiring them to log in to the platform, accelerating approvals and helping with the sales process. You can preview your ads and creatives in a few different ways.

The Creative Preview Tab
Preview your creative within the creative workflow by navigating to the Preview tab of the Creative Editor. On this tab you can choose to preview your creative on multiple publications and devices. You can also share this view with others by clicking on the "Shareable Preview" button in the bottom left corner of the tab.

Make sure to hit 'Save' to view the creative preview.

Advanced Preview
For more control and to generate a standalone link, click on the down arrow of the "Save" button and select "Preview". You can also access Advanced Preview by clicking on the button found in the bottom left corner of the tab.

The Advanced Preview tool lets you preview your native content exactly as it will appear within a publisher page as a shareable link. To narrow your options, select the category and sites you'd like to view. You can also filter sites by mobile and desktop by selecting the corresponding icons.

From here, you can select "Preview Ad Placement" to preview the In-Feed Unit, and, for Native Article, "Preview Content Landing Page" to show your creative's content. You can also access shortcuts for previewing Ad and Content Landing Page placements from the main Preview tab.

If you have multiple images or headlines in rotation, refreshing the In-Feed Unit preview will allow you to see a variety of combinations.

Worried that the ad preview will get lost on a long or busy preview site? Now you can automatically scroll the page to bring the ad in view, and even highlight it temporarily to ensure it isn't missed. Simply check the "Automatically Scroll to Ad Placement" box on the Advanced Preview window to add the auto-scroll option to the preview.

More ways to preview creatives
You can also effortlessly create preview links of your Creative from outside of the creative workflow. See exactly how your ad placement appears on different devices - desktop and mobile. For mobile views, your ad is automatically placed in an iPhone frame.

Previews, like any ad, are subject to ad blocking. Please ensure you do not have any active ad blockers in order to preview the ad.

Step 8: Save and publish
When you are ready with the creative, you can publish the creative to an Ad. Simply select the Campaign and Budget to publish. Make sure to hit save!

You can favorite creatives in the Creative Editor to easily find your most-used creatives. You can easily get back to your favorite creatives by filtering under “My Content” in the Content Library.

Reach out to platformops@nativo.com with questions or feedback.